NikeLab Is Finally Getting a Standalone Location in Japan

The Swoosh is taking over the POOL aoyama’s old digs.

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With Hiroshi Fujiwara having moved on to THE PARK・ING GINZA, Nike is taking over the old space previously occupied by the POOL aoyama to open its latest NikeLab location. Dubbed NikeLab MA5, the concept store will mark the opening of the very first standalone NikeLab store in Japan after the Swoosh had previously partnered with Dover Street Market for a dedicated space within its Ginza flagship (a shop-in-shop that will presumably remain intact despite the new opening).

NikeLab MA5 is set to open its doors in Aoyama on December 1.

NikeLab MA5
1F Chateau Toyo Minami-Aoyama
5-12-24 Minami-Aoyama, Minato-ku
Tokyo, Japan

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