Levi’s

Levi's

American Clothing Company
Levi’s is an American clothing company, most renowned for its denim jeans founded by German-American businessman Levi Strauss in 1853. Popular items like the XX jeans, 501 jeans had its hype lasting. Levi’s legacy in the invention of denim jeans holds strong and today, Levi’s are as popular as they were over a century ago.

1999

Time magazine names the 501® jean the Fashion Item of the Century

1984

Levi Strauss & Co. makes clothing for the athletes at Olympic Games in 1980 and 1984

1934

The first jeans for women, Lady Levi's® are made

1902

When Levi Strauss passes away in September, his four nephews take over the business

1890

The original "XX" blue jean is given its iconic lot number 501®

1873

The blue jean, ‘XX’, is born

1872

Jacob Davis teams with Levi Strass to create riveted-for-strength workwear

1853

Levi Strauss & Co. is founded
Levi's Joins BEAMS for Japanese-Indebted Reversed Denim Capsule
Fashion

Levi's Joins BEAMS for Japanese-Indebted Reversed Denim Capsule

Flipping the iconic red tab inside-out.

Levi's Releases Tech-Heavy Performance Denim Collection
Fashion  

Levi's Releases Tech-Heavy Performance Denim Collection

Presented by Levi's
The classics revisited.

'THE NEW ORDER' Celebrates 10 Years of Publication With Exclusive Collaborations
Fashion

'THE NEW ORDER' Celebrates 10 Years of Publication With Exclusive Collaborations

Featuring work from TAKAHIROMIYASHITATheSoloist and Sasquatchfabrix.

Vetements x Levi's Jersey Detail Denim Jeans Features a Touch of Sportswear
Fashion

Vetements x Levi's Jersey Detail Denim Jeans Features a Touch of Sportswear

In collaboration with Levi’s.

Justin Timberlake Takes Levi's to Memphis for SS19 Lookbook
Fashion

Justin Timberlake Takes Levi's to Memphis for SS19 Lookbook

Marking the singer and denim brand’s second collection.

Bless Amalgamates Nike Sweats and Levi's Denim for $845 USD
Fashion

Bless Amalgamates Nike Sweats and Levi's Denim for $845 USD

Sportswear in the front, workwear in the back.

Levi's Taps Peanuts for a Playful Graphic-Heavy SS19 Collection
Fashion

Levi's Taps Peanuts for a Playful Graphic-Heavy SS19 Collection

A playful nod to classic Americana.

8 Drops You Don't Want to Miss This Week
Fashion  

8 Drops You Don't Want to Miss This Week

Featuring Palace, BLACK COMME des GARÇONS, maharishi, Moncler Genius and more.

Gorillaz & Levi's Link up on Customizable Collection
Fashion

Gorillaz & Levi's Link up on Customizable Collection

We caught up with the band to discuss the collaboration.

Feng Chen Wang & Levi's Drop Deconstructed SS19 Collaboration
Fashion

Feng Chen Wang & Levi's Drop Deconstructed SS19 Collaboration

Mixing and matching different denim tones.
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