Levi’s is an American clothing company, most renowned for its denim jeans founded by German-American businessman Levi Strauss in 1853. Popular items like the XX jeans, 501 jeans had its hype lasting. Levi’s legacy in the invention of denim jeans holds strong and today, Levi’s are as popular as they were over a century ago.
Time magazine names the 501® jean the Fashion Item of the Century
Levi Strauss & Co. makes clothing for the athletes at Olympic Games in 1980 and 1984
The first jeans for women, Lady Levi's® are made
When Levi Strauss passes away in September, his four nephews take over the business
The original "XX" blue jean is given its iconic lot number 501®
The blue jean, ‘XX’, is born
Jacob Davis teams with Levi Strass to create riveted-for-strength workwear