ROSÉ Styles Her Own ’Fits in Levi’s “Keep It Loose” Campaign
Combining laid-back fits with refined basics, the global ambassador presents a contemporary, oversized take on classic American wear.
Summary
ROSÉ joins Levi’s for the FW26 "Keep It Loose" campaign, showcasing her take on the "Loose Prep" aesthetic.
Highlights Loose Taper Jeans, Loose Boot Jeans and the Loose Crop Trucker Jacket.
Available via Levi's stores and online, starting September 15, with a Tokyo pop-up starting September 15, 2026.
Levi’s has partnered with BLACKPINK’s ROSÉ for a Fall/Winter 2026 campaign that blends her effortless style with the brand’s denim heritage. Centered around the theme “Keep It Loose,” the campaign emphasizes relaxed silhouettes, versatile layering and everyday wearability. The range includes wide-leg jeans, oversized trucker jackets, cropped tops and accessories such as embroidered caps and structured bags, all styled to reflect Rosé’s signature mix of casual ease and chic refinement.
The collection balances classic indigo denim with muted neutrals and pops of detail, creating a wardrobe that celebrates individuality and freedom of movement. Available from September 15, 2026, the capsule will be released through Levi’s boutiques, the website, as well as select pop-up events and activations across Asia, including Tokyo and Hong Kong.
