GU's ‘Pokémon’ Collection Slips Mew, Gengar and Eevee Into an Outdoor-Ready Capsule
Mew, Gengar, Eevee and Snorlax hide across six outdoor-leaning pieces, several of them built from recycled fabric.
Summary
GU's latest Pokémon collection imagines a trainer living in the forest, translating that idea into earthy tones and outdoor-derived hardware
Character-specific touches run throughout, from woven tags to embroidery to Poké Ball-shaped zipper pulls
The six-piece unisex lineup spans fleece, knit, sweats and a lounge set, with recycled materials used across much of it
GU‘s Pokémon collection returns with a six-piece unisex range built around a single idea: a trainer living deep in the forest alongside their Pokémon. That concept drives the whole capsule, pushing it toward natural color tones and outdoor-derived details, and it shows up less in loud graphics than in the small functional flourishes stitched into each garment.
Three of the zippered styles finish their pulls with a Poké Ball motif, a detail that reads as a subtle nod rather than a costume piece. The Half-Zip Fleece Pullover leans further into the theme by tucking its character reference into a woven tag, offered in a Light Gray marked with the Mythical Pokémon Mew and a Navy carrying Gengar. It is cut from fully recycled polyester, as is the Fleece Full-Zip Parka, which comes in Black and Green and pairs its Poké Ball zipper pull with a Pikachu silhouette worked into an outdoor-toned woven label.
The knitwear is the most construction-heavy piece in the range. The Full-Zip Knit Jacket arrives in a Brown design combining Eevee with a Poké Ball and a Navy version setting Pikachu against Electric-type icons, both finished with the same Poké Ball pull. Its acrylic knit build makes it the heaviest and most substantial layer of the capsule.
The softer goods carry their Pokémon references through graphics and embroidery instead. The Sweat Pullover splits into a Light Gray printed with the silhouettes of the original starter trio, Bulbasaur, Charmander and Squirtle, and a Black centered on a Pikachu silhouette. The cotton Graphic T comes in a White fronted by Dragonite and a Blue that gathers a group of Flying-type Pokémon. Rounding out the range, the Sweat Lounge Set of a long-sleeve top and long pants swaps loud branding for one-point embroidery, appearing in a Gray with Slowpoke, a Dark Green with Pikachu and a Navy with Snorlax. Its most telling outdoor detail sits at the waist, where the drawstring is rendered as functional paracord rather than a standard spindle.
The Pokémon x GU collection goes on sale October 23 via GU.
