Stephane Ashpool

Basketball enthusiast and fashion designer Stephane Ashpool is the founder of Parisian streetwear label Pigalle. Born in Paris, Ashpool was raised in the gritty red-light district of Pigalle, and began playing basketball within the Pain O ChoKolat collective, which became known for throwing roadblock parties. He went on to study Cultural Mediation at the Sorbonne, before co-founding creative agency Vida9 with his mother -- Doushka Langhofer, a classically-trained Belgradian dancer and choreographer -- where they produced shows for the likes of Rick Owens, Dior and Nike. The designer launched his shop Pigalle in October 2008 with a bank loan of €50,000 EUR, and then the clothing label in June 2009, with his mother supporting him in a managerial role. There, he began defining its style by basketball influences and sports-related attire and making a name for Parisian streetwear for its highly coveted and long-running collaborations with Nike. Opening a second store in 2012 and the first Pigalle Basketball boutique with a connected basketball court in 2014, Ashpool was nominated for the 2015 ANDAM awards and voiced ambitions to steer Pigalle away from streetwear and more towards high fashion in the future.

Pigalle Paris and Havana Club Celebrate Cuban Culture With Limited-Edition Capsule Collection
Fashion 

Pigalle Paris and Havana Club Celebrate Cuban Culture With Limited-Edition Capsule Collection

Presented by Havana Club
Inspired by the Island’s vibrant colors, music and community.

Pigalle's Paris Fashion Week Was a Retrospective of the Brand's Ten Year Existence
Fashion

Pigalle's Paris Fashion Week Was a Retrospective of the Brand's Ten Year Existence

It was also the designer Stéphane Ashpool 20th show.

Pigalle Showcases Extensive Nike Collaboration Alongside Court Borough Highs for FW20
Fashion 

Pigalle Showcases Extensive Nike Collaboration Alongside Court Borough Highs for FW20

Paris Fashion Week FW20 brought pastels, tailoring and sportwear essentials.

Pigalle & Nike Opens New Colorful Basketball Court in Mexico City
Sports

Pigalle & Nike Opens New Colorful Basketball Court in Mexico City

“Sport and colors make the world better…”

How Stéphane Ashpool is Exporting His Love For Basketball
Sports

How Stéphane Ashpool is Exporting His Love For Basketball

The Parisian is taking the spirit of his Pigalle court to China.

Pigalle's Upcoming Jordan Collab Teased: 'Friends & Family' Proto-Max 720 & Apparel
Footwear

Pigalle's Upcoming Jordan Collab Teased: 'Friends & Family' Proto-Max 720 & Apparel

A raffle to win it will soon be open according to founder, Stéphane Ashpool.

Stéphane Ashpool Previews His Les Métiers d’Art de CHANEL Partnership (UPDATE)
Fashion

Stéphane Ashpool Previews His Les Métiers d’Art de CHANEL Partnership (UPDATE)

Featuring knitwear and fur-trimmed sneakers.

A Closer Look at the Pigalle x Converse All Star Pro BB & Chuck 70
Footwear 

A Closer Look at the Pigalle x Converse All Star Pro BB & Chuck 70

On/off-court options.

Stéphane Ashpool Brings the Pigalle Basketball Court to Beijing
Fashion 

Stéphane Ashpool Brings the Pigalle Basketball Court to Beijing

Along with the Pigalle x Nike Fall 2019 collection and Converse collab.

Jordan Proto-Max 720 "Gym Red" Spotlighted in Pigalle Lookbook
Footwear

Jordan Proto-Max 720 "Gym Red" Spotlighted in Pigalle Lookbook

Drawing inspiration from the now-infamous air unit.

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