Off-White™ Taps 10 Global Creatives With New 10x10 Project, Reimagining 10 Iconic Designs
Featuring Kid Cudi, Veneda Carter, A$AP Nast, Guillermo Andrade, and more.
Summary
- Off-White™ has teamed up with 10 influential, global creatives for its new 10×10 series
- The cohort is in charge of various categories of design that are core to Off-White™
- Events pertaining to the campaign begin this May and run through April of next year
Off-White™ has announced 10×10, its new platform tapping 10 global creatives to reimagine 10 of Off-White™’s most recognizable icons.
Diving into the lineup, Ava Nirui is leading the way by focusing on “T-SHIRTS”. As for Renell Medrano, the Ice Studios founder is focused on reinterpreting “EYEWEAR”. Raul Lopez brings his design expertise to “BAGS” as Veneda Carter takes on “WOMENSWEAR”. Scott Mescudi, aka Kid Cudi, will handle the line’s “SNEAKERS” output. “VARSITY”, as it relates to varsity jackets, is led by Stéphane Ashpool. READYMADE and SAINT MXXXXXX’s Yuta Hosokawa is spearheading the “HOODIES” division, with 424’s Guillermo Andrade in charge of “DENIM”. Bafic is managing the “FINE PRINT” category and A$AP Nast completes the roster by guiding the “OBJECTS” section.
From May 2026 to April 2027, a global series of events are set to take place to celebrate the 10×10 initiative and unveil its exclusive products. Stay tuned for updates as we learn more.
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