#48: John Geiger Says It's Only a Matter of Time Until He Works with Nike

“Eventually, we’re gonna have to work together,” says the sneaker designer and customizer. “It’s a no-brainer.”

By
listen
#48: John Geiger Says It's Only a Matter of Time Until He Works with Nike
HBR
22,924 Hypes 32 Comments

On this week’s episode of HYPEBEAST Radio, we caught up with footwear designer and sneaker customizer John Geiger. You probably know Geiger for his “Misplaced Checks” take on the Nike Air Force One with extra Swooshes in myriad colors, textures and fabrics grafted onto them. In this conversastion, Geiger explains that he had been consulting for Nike, contributing ideas to the Air Revis silhouette, among others, before putting out the “Misplaced Checks” on his own. His initial run of 35 pairs was scooped up and interest was fever-pitch. “During the process of the customization, my business partner [and NBA agent] Sean Davis came to me and asked, ‘Instead of changing Nikes up, have you ever thought of just making your shoe?’” Geiger had ideas, but he never thought of sourcing and putting an original silhouette together, from sole to upper. He started work on the sole halfway through the initial Misplaced Checks run; two years after that, the John Geiger 001 launched. In between, were the trials and tribulations of prototyping and a lot of lost money.

Nowadays, Geiger has been focusing most of his creative energy on his eponymous sneaker line and his ever-expanding roster of original silhouettes — the 002s are just a couple months away, according to the designer. Geiger’s aesthetic keeps one foot steeped in luxury materials and the other firmly planted on the street, with a sneaker-head’s sense for silhouette and shape. “That’s why the 001 has an air bladder in it,” says Geiger. “I wanna combine those two things.” Geiger and his business partners have also dabbled into cut-and-sew clothing with Diet Starts Monday. 

Check the episode out above and be sure to like and subscribe on Apple Podcasts, Soundcloud, Twitcher, Overcast, and wherever else pods are found.

Read Full Article

What to Listen to Next

The Business of HYPE With jeffstaple, Episode 10: The Shoe Surgeon

The Business of HYPE With jeffstaple, Episode 10: The Shoe Surgeon

In this season finale, the Shoe Surgeon opens up to jeffstaple about how he went from a counterfeiter to customizer to stars like Justin Bieber.

Listen
18,248 Hypes 9 Comments

#47: Advisory Board Crystals Was Born in the Backseat of an UberPOOL

#47: Advisory Board Crystals Was Born in the Backseat of an UberPOOL

The creative couple explain the brand’s origin story, their Wikipedia collab and the cons of working with your significant other.

Listen
13,301 Hypes 13 Comments

The Business of HYPE With jeffstaple, Episode 9: Levi Maestro

The Business of HYPE With jeffstaple, Episode 9: Levi Maestro

The Maestro himself explains why he’s so much more than a vlogger.

Listen
12,043 Hypes 6 Comments


#46: Seth Rogen Has a Deep Laugh

#46: Seth Rogen Has a Deep Laugh

The comedian and filmmaker talks about his latest Netflix special, Tommy Wiseau, Kanye West, and more.

Listen
20,359 Hypes 9 Comments

The Business of HYPE With jeffstaple, Episode 8: James Jean

The Business of HYPE With jeffstaple, Episode 8: James Jean

The illustrator and artist explains how he made the leap from comic book covers to galleries worldwide.

Listen
21,803 Hypes 9 Comments

#45: Scott Sternberg Runs Entireworld Like a Lean Startup

#45: Scott Sternberg Runs Entireworld Like a Lean Startup

The designer talks about how Band Of Outsiders “went to shit,” the state of the retail industry, and his long-forgotten cookie blog.

Listen
10,069 Hypes 6 Comments

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.

Episode Transcript

#48: John Geiger Says It’s Only a Matter of Time Until He Works with Nike

“Eventually, we’re gonna have to work together,” says the sneaker designer and customizer. “It’s a no-brainer.”