John Geiger is a popular designer, initially known for being football player Darrelle Revis’ business manager, and now he has become the leading mind in the custom sneaker space with help of The Shoe Surgeon. Geiger has a unique vision, which has dominated the industry with mass-market retailers such as (Nike, adidas, Reebok, Puma. He has also co-founded Diet Starts Monday with partner Davin Gentry.