John Geiger and Lids Expand Their "Misplaced Series" With a Bold NFL Collection

Summary

• Following the massive success of last year’s MLB collaboration, prominent sneaker and apparel designer John Geiger has reunited with Lids for the “Misplaced Series” NFL Collection
• The drop reimagines the iconography of 16 different NFL teams, utilizing Geiger’s signature overlapping, disrupted logo placement to elevate traditional fan gear into highly collectible streetwear
• The collection officially launches on April 24 preceded by a special hometown pop-up in Pittsburgh on April 23 featuring an exclusive Steelers tee

The rapidly expanding crossover between sports, streetwear, and high fashion is getting another major push just in time for the upcoming football season. Building on the massive momentum of last year’s highly successful MLB drop, John Geiger is once again teaming up with Lids to launch the next evolution of their partnership: the “Misplaced Series” NFL Collection. Expertly remixing highly recognizable team identities through his own unique design lens, Geiger’s latest drop seamlessly sits at the intersection of dedicated fandom and premium streetwear culture.

Known heavily for his disruptive approach to branding, Geiger brings his signature aesthetic directly to the gridiron. The “Misplaced Series” pushes familiar sports visual language into new, fashion-forward territory by completely reimagining classic team logos. Utilizing dynamic, layered, and overlapping designs across the crowns of the caps, the collection seamlessly combines innovation, craftsmanship, and individuality. The result is a bold, highly collectible statement piece that allows fans to elevate their everyday self-expression.

The launch of the collection is strategically timed alongside the NFL Draft, which is taking over Geiger’s hometown of Pittsburgh. The extensive drop features reworked iconography from 16 marquee franchises: the Baltimore Ravens, Buffalo Bills, Chicago Bears, Cincinnati Bengals, Dallas Cowboys, Detroit Lions, Green Bay Packers, Houston Texans, Las Vegas Raiders, Miami Dolphins, New York Giants, Philadelphia Eagles, Pittsburgh Steelers, San Francisco 49ers, Seattle Seahawks, and Tampa Buccaneers.

To celebrate the hometown connection, Geiger is also hosting a special one-day pop-up event in Pittsburgh on April 23. Alongside the expansive hat collection, attendees of the hometown event will have the exclusive opportunity to secure a limited-edition Pittsburgh Steelers “Misplaced” t-shirt, which will not be available during the wider online release.

Whether you are a die-hard football fan or a dedicated collector of innovative streetwear, the “Misplaced Series” NFL Collection delivers a fresh take on classic headwear. The full hat collection will officially launch on April 24 at select physical Lids locations and online.