Mountain Hardwear Celebrates 50 Years of BEAMS With Collaborative SS26 Tees
The Japanese retailer introduces a first-of-its-kind co-branded logo.
Summary
- Mountain Hardwear and BEAMS are teaming up for a special Spring/Summer 2026 collection
- The release centers around two graphic T-shirts honoring the 50th anniversary of BEAMS
- Pieces from the capsule are scheduled to officially drop on April 29
Mountain Hardwear is celebrating 50 years of BEAMS with an exclusive Spring/Summer 2026 T-shirt capsule. The collaborative effort introduces the first-ever co-branded logo from the two outdoor-leaning powerhouses.
The collection focuses on versatile, everyday wear, offering two distinct graphic T-shirt designs. The first tee presents a deconstructed and reimagined take on the traditional Mountain Hardwear brand logo. The second design serves as a direct nod to the brand’s utilitarian heritage, featuring a visual motif inspired by the Alakazam 45L Backpack, a rugged staple engineered for long-distance trails. By elevating these functional stories into visual elements, the capsule translates Mountain Hardwear’s technical roots into a casual lifestyle context.
Focusing on wearability, each T-shirt is constructed from a lightweight cotton and polyester blend. This material choice ensures a comfortable, easy-to-handle fit that transitions seamlessly from outdoor excursions to city streets.
The Mountain Hardwear x BEAMS SS26 collection drops April 29 via BEAMS online and select storefronts.
