UNDERCOVER

Undercover

Founded by Jun Takahashi, UNDERCOVER is a Japanese fashion imprint known for its punk-fused, American-influenced streetwear styles. Takahashi was heavily influenced by the British Punk Rock band ‘The Sex Pistols’, hence UNDERCOVER epitomises the essence of ‘Japanese cool’.

Founded 1993
Industries Streetwear
Headquarter Tokyo, Japan
UNDERCOVER Recruits Verdy for Its Latest MADSTORE Capsule Collection
Fashion

UNDERCOVER Recruits Verdy for Its Latest MADSTORE Capsule Collection

“Girls Don’t Cry.”
2,518 Hypes 1 Comments

UNDERCOVER Taps 'Akira' Creator to Design 'Isle of Dogs' T-Shirt
Fashion

UNDERCOVER Taps 'Akira' Creator to Design 'Isle of Dogs' T-Shirt

Exclusive artwork from Katsuhiro Otomo to celebrate Wes Anderson’s latest film.
6,619 Hypes 16 Comments

10 Drops You Don't Want to Miss This Week
Fashion 

10 Drops You Don't Want to Miss This Week

Supreme, Palace x Oakley, KITH, Balenciaga and more.
54,266 Hypes 16 Comments


NEIGHBORHOOD, UNDERCOVER & NEEDLES Shine Bright in New Editorial
Fashion

NEIGHBORHOOD, UNDERCOVER & NEEDLES Shine Bright in New Editorial

Along with nonnative, TAKAHIROMIYASHITA TheSoloIst. & more.
3,822 Hypes 1 Comments

UNDERCOVER Will Drop New Limited Apparel for Spring/Summer 2018
Fashion

UNDERCOVER Will Drop New Limited Apparel for Spring/Summer 2018

Embellished with the most popular “We Make Noise, Not Clothes” lettering.
4,586 Hypes 11 Comments

10 Drops You Don't Want To Miss This Week
Fashion 

10 Drops You Don't Want To Miss This Week

Supreme x ‘Hellraiser’ v.s. Supreme x Rawlings Catcher’s Mask.
39,973 Hypes 13 Comments


UNDERCOVER Taps FULL-BK for Collaborative Cross-Body Bags
Fashion

UNDERCOVER Taps FULL-BK for Collaborative Cross-Body Bags

Poggy-approved.
3,009 Hypes 6 Comments

Different Seasonal Perspectives Come Together in New "Prism" Lookbook
Fashion

Different Seasonal Perspectives Come Together in New "Prism" Lookbook

From functional silhouettes to more graphic-focused looks.
1,517 Hypes 0 Comments

UNDERCOVER Reveals New MADSTORE Exclusives
Fashion

UNDERCOVER Reveals New MADSTORE Exclusives

Graphic-heavy shirts, jackets and tees.
3,416 Hypes 0 Comments

A Closer Look at UNDERCOVER's "NOISE" Jacket
Fashion

A Closer Look at UNDERCOVER's "NOISE" Jacket

Part of the label’s Spring/Summer 2018 collection.
4,089 Hypes 3 Comments

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2009

Undercover Aoyama flagship store is opened to public

2002

Takahashi debuts the first Undercover collection at the Paris Fashion Week

1994

First Undercover collection is shown in Tokyo

1993

Nowhere, a clothing store, is opened in Harajuku by Jun Takahashi and NIGO

1991

Jun Takahashi graduates from Bunka Academy of Fashion; Takahashi founded “Undercover” during his years at the academy