Hiroshi Fujiwara’s GOODENOUGH Teams up With Undefeated for a Proper Return
Goodenough
Hiroshi Fujiwara's First Streetwear Label
GOODENOUGH is a japanese streetwear label, that Hiroshi Fujiwara first created, in 1990. The label became known when graphic designed SKATE THING discussed the possibility of creating graphic T-Shirts with Fujiwara. GOODENOUGH soon became one of the most iconic bands of the Ura-Harajuku movement, whilst influencing the likes of A Bathing Ape (BAPE).
2016
Releases new collection with Undefeated
2015
Teams up with Medicom Toy for Bearbricks figures
2013
Opens GOODENOUGH IVY store in Miyagi Prefecture
1990
Founded by Hiroshi Fujiwara
A collaboration with the streetwear giant and Hiroshi Fujiwara’s early label.
While BOH takes a brief hiatus, revisit our interview with the fragment design head honcho where he explains how he makes lightning strike twice, over and over again.
An original art poster from artist Frank Kozik.
For all your street and outdoor adventures.
Fujiwara brings back his OG brand for his new concept space.
The OG label makes a return to Hiroshi’s concept space.
This one label spawned the entire Japanese streetwear industry.
Hiroshi Fujiwara takes on the Court Force.
