Goodenough

Goodenough

Hiroshi Fujiwara's First Streetwear Label

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Industries
Streetwear
Founded 1990
Headquarters Tokyo, Japan

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Description

GOODENOUGH is a japanese streetwear label, that Hiroshi Fujiwara first created, in 1990. The label became known when graphic designed SKATE THING discussed the possibility of creating graphic T-Shirts with Fujiwara. GOODENOUGH soon became one of the most iconic bands of the Ura-Harajuku movement, whilst influencing the likes of A Bathing Ape (BAPE).
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Latest Collections

Infinite Archives and Hiroshi Fujiwara's END RACISM T-Shirt Receives New Colorway
Fashion

Infinite Archives and Hiroshi Fujiwara's END RACISM T-Shirt Receives New Colorway

Benefitting Theaster Gates’ Rebuild Foundation.
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4.7K   4 Comments
Infinite Archives and Hiroshi Fujiwara Revive GOODENOUGH's END RACISM T-Shirt
Fashion

Infinite Archives and Hiroshi Fujiwara Revive GOODENOUGH's END RACISM T-Shirt

With proceeds going to Theaster Gates’ Rebuild Foundation.
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6.7K   1 Comments
Two Rare Supreme x GOODENOUGH Tees From 2007 Surface
Fashion

Two Rare Supreme x GOODENOUGH Tees From 2007 Surface

A collaboration with the streetwear giant and Hiroshi Fujiwara’s early label.
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15.0K   6 Comments
ICYMI: The Business of HYPE With jeffstaple, Episode 1: Hiroshi Fujiwara of fragment design (REDUX)
Business of HYPE

ICYMI: The Business of HYPE With jeffstaple, Episode 1: Hiroshi Fujiwara of fragment design (REDUX)

While BOH takes a brief hiatus, revisit our interview with the fragment design head honcho where he explains how he makes lightning strike twice, over and over again.
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7.9K   0 Comments
Hiroshi Fujiwara's GOODENOUGH Label Unveils a Pair Of "Karl Marx on Acid" Shirts
Fashion

Hiroshi Fujiwara's GOODENOUGH Label Unveils a Pair Of "Karl Marx on Acid" Shirts

An original art poster from artist Frank Kozik.
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7.2K   0 Comments
UNDEFEATED and GOODENOUGH Join Forces for a Tiger Camo Capsule
Fashion

UNDEFEATED and GOODENOUGH Join Forces for a Tiger Camo Capsule

For all your street and outdoor adventures.
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6.4K   0 Comments
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