GOODENOUGH

Goodenough

GOODENOUGH is a japanese streetwear label, that Hiroshi Fujiwara first created, in 1990. The label became known when graphic designed SKATE THING discussed the possibility of creating graphic T-Shirts with Fujiwara. GOODENOUGH soon became one of the most iconic bands of the Ura-Harajuku movement, whilst influencing the likes of A Bathing Ape (BAPE).

Founded 1990
Industries Streetwear
Headquarter Tokyo, Japan
Website gdeh.jp
Hiroshi Fujiwara's GOODENOUGH Label Unveils a Pair Of "Karl Marx on Acid" Shirts
Fashion

Hiroshi Fujiwara's GOODENOUGH Label Unveils a Pair Of "Karl Marx on Acid" Shirts

An original art poster from artist Frank Kozik.
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UNDEFEATED and GOODENOUGH Join Forces for a Tiger Camo Capsule
Fashion

UNDEFEATED and GOODENOUGH Join Forces for a Tiger Camo Capsule

For all your street and outdoor adventures.
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GOODENOUGH Gives Its Take on the M65 for THE PARK・ING GINZA
Fashion

GOODENOUGH Gives Its Take on the M65 for THE PARK・ING GINZA

Fujiwara brings back his OG brand for his new concept space.
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GOODENOUGH Reworks the Classic Varsity Jacket for THE PARK・ING GINZA
Fashion

GOODENOUGH Reworks the Classic Varsity Jacket for THE PARK・ING GINZA

The OG label makes a return to Hiroshi’s concept space.
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How GOODENOUGH Made Hiroshi Fujiwara the "Godfather of Streetwear"
Fashion 

How GOODENOUGH Made Hiroshi Fujiwara the "Godfather of Streetwear"

This one label spawned the entire Japanese streetwear industry.
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Hiroshi Fujiwara's GOODENOUGH Teams up With Undefeated for a Proper Return
Fashion

Hiroshi Fujiwara's GOODENOUGH Teams up With Undefeated for a Proper Return

The return of an OG.
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GOODENOUGH x Medicom Toy Paper Weights
Design

GOODENOUGH x Medicom Toy Paper Weights

Black and white goodness.
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GOODENOUGH x Medicom Toy 100% & 400% Bearbricks
Design

GOODENOUGH x Medicom Toy 100% & 400% Bearbricks

Black or white?
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A First Look at the GOODENOUGH x NikeLab Court Force SP
Footwear

A First Look at the GOODENOUGH x NikeLab Court Force SP

Hiroshi Fujiwara takes on the Court Force.
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GOODENOUGH x OrigAudio EVRYBOX Bluetooth Speaker
Tech

GOODENOUGH x OrigAudio EVRYBOX Bluetooth Speaker

Your J-pop albums never sounded better.
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More ▾

2016

Releases new collection with Undefeated

2015

Teams up with Medicom Toy for Bearbricks figures

2013

Opens GOODENOUGH IVY store in Miyagi Prefecture

1990

Founded by Hiroshi Fujiwara