First Look At the Awake NY x Jordan Air Ship
Revealed at the opening party for Awake’s new store.
Awake NY and Jordan Brand are kicking off a new partnership in 2023, and their first collaborative project is a colorful take on the Air Ship. Revealed at a raucous and revelrous opening party for Awake NY’s new brick-and-mortar flagship in NYC’s Lower East Side — where it was displayed in “if you know, you know” fashion, hanging from the ceiling without any fanfare — the sneaker marks a new chapter for Awake NY’s footwear projects.
Though the exact design inspiration of Awake NY’s collaborative Air Ship has yet to be revealed, it features a boldly-mismatched color scheme: red snakeskin accents and red trim can be seen on its right foot, while the left foot provides blue snakeskin accents and trim. This yin-and-yang of colorful embellishment is balanced with silver Swooshes, white leather uppers, “aged” midsoles and outsoles and an outlined iteration of Awake NY’s “A” logo stitched on the lateral forefoot.
The Awake NY x Jordan Air Ship may be the first collaboration between Angelo Baque’s brand and the Jumpman, but it’s far from their first piece of collaborative footwear. Besides the aforementioned ASICS partnership, which ran from 2019 to earlier this year, Awake NY worked with Reebok from 2019-2021, Timberland in 2020, Vans in 2021 and again in 2023, and Crocs from 2021-2022.
Release information on the Awake NY x Jordan Air Ship is forthcoming, and we’ll be sure to update you as soon as it’s made available.
While you wait check out Hypebeast’s extensive interview with Angelo Baque, in which he discusses the brand’s new store, the key to providing meaningful retail experiences and more.
