Crocs and Awake NY Highlight the Importance of Family With Debut Collab
With a campaign featuring Swizz Beatz, Chace Infinite and more.
Awake NY has teamed up with Crocs for a collection infused with the sentiment: “Home Is Where The Heart Is”.
The two-piece capsule, which comprises a duo of playful takes on Crocs’ epochal Clog silhouette, was born following the recent year and a half quarantine as a result of the COVID-19 pandemic. Awake NY founder and creative director Angelo Baque strove to recognise the importance of family and the support they provided throughout this time, as well as remembering past journeys made as a kid to visit his wider relatives in the Washington Heights of Manhattan.
“We’ve spent the past 18 months confined to our homes,” explained Baque. “Whether we were physically with family or connecting electronically with chosen family, it’s the people we love that have helped us through this uncertain time. The concept of ‘family’ has evolved, especially in the face of the pandemic. Whether it’s family that’s blood-related or not, the ones closest to us have gotten us through this past year and a half.”
The accompanying campaign continues along the same lines, and features friends of the brand and their families, including the likes of Swizz Beatz, Elise Peterson, Laura Stylez, Chase Infinite and Baque himself.
Arriving in either “Neon Purple/Black Heart Print” or with New York-themed Jibbitz charms, the collection is set to drop on November 18, 11am EST, in limited quantities via the Awake NY webstore.
In other Crocs-related news, the brand has unveiled release info for its Salehe Bembury Pollex Clog collaborations.
