Awake NY & Reebok Classic Tap Into Nostalgia for Vibrant Footwear & Apparel Capsule

Featuring lush new takes on the Workout Lo Plus and Instapump Fury.

By
Footwear
12,267 Hypes 3 Comments

After teasing the collaboration last October, Angelo Baque‘s streetwear imprint Awake NY has now unveiled its footwear and apparel capsule alongside Reebok Classic. Reworking the Workout Lo Plus and Instapump Fury, the range pays homage to the ‘90s hip-hop and art movements of New York with nostalgic colorways and branding hits.

The Workout Lo Plus has been reworked with premium tumbled leather and suede, offered in two unique iterations: a black colorway featuring white Awake NY branding and a version that boasts Awake’s characteristic yellow and bright blue colors. The latter version’s upper is light grey — aside from the blue “Awake” print — accented by slightly darker suede, atop a vibrant yellow midsole. Finally, the Instapump Fury features a yellow cage paired with Black mesh at the toe and branded heel. Awake NY branding can be found atop the pump button.

Moving onto the apparel, two iterations of Reebok Classic’s hockey jersey are offered alongside a tracksuit. The jerseys come in an off-white iteration featuring contrasting hits of white, yellow, and bright blue or a black version sporting white and blue paneling. Both feature an “Awake New York” print. Meanwhile, the tracksuit is realized in black, with the jacket featuring blue and white panels.

In conversation with The Hipstore, Baque touched on his design ethos for the collaboration, which took a year to come to fruition. “To me, it’s still very much a New York shoe. A lot of people don’t see it as a New York shoe because the narrative has been lost over the years,” he explained. “When I think of Reebok and of the Workout silhouette, I think of Raekwon. … I look at it and I instantaneously go back to 1993.” Later, he teased more footwear for 2020: “We have another shoe coming. Stay tuned, all will be revealed.”

Take a detailed look at Reebok Classic x Awake NY’s collaborative capsule above. The collection will release online at awakenyclothing.com and in-store at Dover Street Market NY & LA on March 13 at 11 a.m. EST. It will launch globally a week later on March 20 at reebok.com and select local retailers. Finally, the black colorway of the Workout Lo Plus will be sold exclusively at Awake NY’s web store and Dover Street Market NY & LA.

For more fashion drops, don’t miss out on the latest Supreme x The North Face collaboration.

Read Full Article

What to Read Next

Karhu Celebrates Fusion 2.0 SS20 Sneakers With "True to Form" Campaign
Footwear

Karhu Celebrates Fusion 2.0 SS20 Sneakers With "True to Form" Campaign

Suspending the sneakers from color-matched thread.

Airbnb Launches Fund for World's Weirdest House Designs
Design

Airbnb Launches Fund for World's Weirdest House Designs

Judged by an expert panel including Billy Porter, super host Kristie Wolf and MVRDV.

ASICS' GEL-LYTE XXX "Modern Tokyo" Combines Heritage Details With Futuristic Proportions
Footwear

ASICS' GEL-LYTE XXX "Modern Tokyo" Combines Heritage Details With Futuristic Proportions

The latest in a long line of GEL-equipped sneakers.


Nike Paints Its Air Max 90 in Spring-Ready "White Chlorophyll"
Footwear

Nike Paints Its Air Max 90 in Spring-Ready "White Chlorophyll"

In celebration of its 30th anniversary.

Azizi Gibson & AKTHESAVIOR Unveil Feverish Nocturnal Visuals for "Change That Back"
Music

Azizi Gibson & AKTHESAVIOR Unveil Feverish Nocturnal Visuals for "Change That Back"

Marking the first single after ‘Chimera Act.’

Blumhouse Is Remaking 'Dracula' With Director Karyn Kusama
Entertainment

Blumhouse Is Remaking 'Dracula' With Director Karyn Kusama

Part of Universal’s efforts to keep its classic monsters franchise running.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.