Awake NY & Reebok Classic Tap Into Nostalgia for Vibrant Footwear & Apparel Capsule
Featuring lush new takes on the Workout Lo Plus and Instapump Fury.
After teasing the collaboration last October, Angelo Baque‘s streetwear imprint Awake NY has now unveiled its footwear and apparel capsule alongside Reebok Classic. Reworking the Workout Lo Plus and Instapump Fury, the range pays homage to the ‘90s hip-hop and art movements of New York with nostalgic colorways and branding hits.
The Workout Lo Plus has been reworked with premium tumbled leather and suede, offered in two unique iterations: a black colorway featuring white Awake NY branding and a version that boasts Awake’s characteristic yellow and bright blue colors. The latter version’s upper is light grey — aside from the blue “Awake” print — accented by slightly darker suede, atop a vibrant yellow midsole. Finally, the Instapump Fury features a yellow cage paired with Black mesh at the toe and branded heel. Awake NY branding can be found atop the pump button.
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Moving onto the apparel, two iterations of Reebok Classic’s hockey jersey are offered alongside a tracksuit. The jerseys come in an off-white iteration featuring contrasting hits of white, yellow, and bright blue or a black version sporting white and blue paneling. Both feature an “Awake New York” print. Meanwhile, the tracksuit is realized in black, with the jacket featuring blue and white panels.
In conversation with The Hipstore, Baque touched on his design ethos for the collaboration, which took a year to come to fruition. “To me, it’s still very much a New York shoe. A lot of people don’t see it as a New York shoe because the narrative has been lost over the years,” he explained. “When I think of Reebok and of the Workout silhouette, I think of Raekwon. … I look at it and I instantaneously go back to 1993.” Later, he teased more footwear for 2020: “We have another shoe coming. Stay tuned, all will be revealed.”
Take a detailed look at Reebok Classic x Awake NY’s collaborative capsule above. The collection will release online at awakenyclothing.com and in-store at Dover Street Market NY & LA on March 13 at 11 a.m. EST. It will launch globally a week later on March 20 at reebok.com and select local retailers. Finally, the black colorway of the Workout Lo Plus will be sold exclusively at Awake NY’s web store and Dover Street Market NY & LA.
For more fashion drops, don’t miss out on the latest Supreme x The North Face collaboration.
