New Balance Wins $3.8 Million USD Trademark Lawsuit Against Chinese Brand "New Barlun"

The brand’s distributor was also fined.

By
Footwear
13,130 Hypes 6 Comments

New Balance has just won a trademark lawsuit in China against a brand named “New Barlun,” which produces similar products as the American athletic brand.

According to the Shanghai Huangpu District Court, New Barlun’s “N” logo had violated New Balance’s trademark rights because it was both “visually and conceptually” similar to the genuine brand’s design. It also found that the Chinese brand had acted in bad faith after ignoring a previous interim injunction ordering it to cease production and manufacturing during a period which it benefitted from the similarity, and consequently reputation, from the American sportswear giant. The court’s ruling isn’t the first against New Barlun over the past year. The knockoff company had previously been found to have engaged in “unfair competition” by the Shanghai Pudong District Court, ultimately paying a fine of roughly $1.54 million USD.

On top of New Barlun, the counterfeit brand’s distributor Shanghai Lusha Fashion Co had also been found jointly liable and had to contribute roughly $15,000 USD to the total damages paid to New Balance.

“It is very encouraging that the court has once again recognized the legitimacy of New Balance’s intellectual property rights which will help ensure that our brand is safeguarded and protect our consumers’ interests,” says Dan McKinnon, senior counsel of intellectual property and global brand protection for New Balance.

Elsewhere in fashion, FACETASM and AKILA have connected for a collaborative sunglasses collection.

Read Full Article

What to Read Next

Niantic Wins $5 Million USD Legal Settlement Against 'Pokémon GO' Hackers
Gaming

Niantic Wins $5 Million USD Legal Settlement Against 'Pokémon GO' Hackers

The hackers created various cheats including the “auto-walk” function.

Baseball’s Go-To Sunflower Seed Brand Links up With New Balance
Footwear

Baseball’s Go-To Sunflower Seed Brand Links up With New Balance

Taking on the 574, Fresh Foam 3000v5, and a cleat.

This Made in Japan New Balance M1300 Is Priced at $673 USD
Footwear

This Made in Japan New Balance M1300 Is Priced at $673 USD

A spendy celebration of the model’s 35th anniversary, crafted by master leatherworker Hitoshi Mimura.


Salehe Bembury Reveals New Balance Test Run Project 3.0 Collaboration
Footwear

Salehe Bembury Reveals New Balance Test Run Project 3.0 Collaboration

Featuring a wide array of colors, patterns, prints and branded details.

Brad Pitt's Latest Sony Action Film 'Bullet Train' Features an All-Star Cast
Entertainment

Brad Pitt's Latest Sony Action Film 'Bullet Train' Features an All-Star Cast

Sandra Bullock is the most recent addition to the star-studded cast.

Denmark Is Building the World's First Energy Island
Tech

Denmark Is Building the World's First Energy Island

The man-made island will be equal to the size of 18 football fields.

Jason Momoa Reportedly Offered Role of Knuckles in 'Sonic the Hedgehog' Sequel
Entertainment

Jason Momoa Reportedly Offered Role of Knuckles in 'Sonic the Hedgehog' Sequel

But the actor has yet to decide.


Toyota on Track To Delivering First Autonomous Taxis by End of Year
Automotive

Toyota on Track To Delivering First Autonomous Taxis by End of Year

Partnering with Aurora and Denso.

AMBUSH SS21 Campaign Takes You Inside the Comfort Zone
Fashion

AMBUSH SS21 Campaign Takes You Inside the Comfort Zone

AMBUSH contemplates the idea of comfort with empowerment.

Medicom Toy's Newest BE@RBRICK Is a Cyclops From a Special 'Simpsons' Episode
Design

Medicom Toy's Newest BE@RBRICK Is a Cyclops From a Special 'Simpsons' Episode

Seen in “Tales from the Public Domain” from 2002.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.