Explore China
The interactive activation allows attendees to transform their own garments using the house’s signature white paint technique.
The historic district is transformed into a French seaside-inspired pop-up complete with customized cabanas and immersive retail rooms.
As part of its MaisonMargiela/folders initiative across China, the luxury house spotlights nine global collectors and their distinctive archives.
The French luxury house blends contemporary craftsmanship with local cultural heritage for the five-story flagship in the Chinese capital.
The project explores four house codes through physical events and a public Dropbox archive.
Introducing its first Snow Edition collection.
An urban utopia rooted in Wuhan’s Zhujia River.
Off the heels of his inaugural “Believe That.” tour in China, the NBA star gives Hypebeast the scoop on the adidas AE 2.
Presented by
Champion
Celebrating Hypebeast’s 20th anniversary with interactive workshops, displays and more.
Looks like jobs are not the only thing robots are taking over.
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