Hermès Unveils First Stand-Alone Store in Beijing
The French luxury house blends contemporary craftsmanship with local cultural heritage for the five-story flagship in the Chinese capital.
Summary
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Hermès has officially opened a brand-new, five-story flagship store in Beijing’s vibrant Sanlitun district on early this month
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Designed by Parisian architecture firm RDAI in collaboration with Mamou-Mani Architects, the free-standing glass building features a stunning rose-pink and terracotta ceramic facade
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The immersive space is deeply inspired by the imperial architecture of the nearby Forbidden City, offering a sunlit environment to discover the house’s 16 signature métiers
Hermès is cementing its presence in China with a breathtaking new retail destination. The French luxury giant has officially opened the doors to its first free-standing, five-story flagship store at Taikoo Li in Beijing‘s upscale Sanlitun district. Marking the house’s fourth location in the Chinese capital since 1997, the new boutique beautifully unites contemporary Parisian craftsmanship with deep local cultural heritage, offering an immersive and joyful environment for shoppers to explore the brand’s expansive catalog of creations.
Rising as a prominent stand-alone structure, the architectural marvel was designed by Parisian firm RDAI in collaboration with Mamou-Mani Architects. Drawing direct inspiration from the imperial architecture of the nearby Forbidden City—specifically its curved glazed ceramic rooflines and sunlit colors—the building is wrapped in a dynamic exterior of rose-pink and terracotta ceramic tiles. This facade functions as a semi-transparent veil, composed in a rhythmic sequence that balances openness and opacity, allowing the sprawling interiors to be bathed in natural light.
Inside, the environment shifts in mood, material, and light as the upward journey unfolds. Every level offers new depth and character, carefully framing each distinct universe within the Hermès portfolio. Visitors are guided through vast, dedicated spaces for the brand’s 16 métiers, seamlessly transitioning from silk, shoes, and equestrian gear to ready-to-wear, leather goods, and fine jewelry.
The meticulous integration of local cultural motifs and world-class French artistry ensures that the Sanlitun flagship serves as more than just a retail space; it acts as an ongoing conversation between local heritage and the creative spirit of Hermès.
The Beijing Sanlitun flagship is officially open to the public now, operating Monday through Sunday.
Hermès Beijing Sanlitun Store
N7 Taikoo Li Sanlitun North
Chaoyang District
Beijing, P.R.C
