Celine Transforms Shanghai's Zhangyuan District Into a French Seaside Escape for Été 2026
The historic district is transformed into a French seaside-inspired pop-up complete with customized cabanas and immersive retail rooms.
Summary
- Celine has officially launched its immersive ÉTÉ CELINE pop-up in the historic Zhangyuan district of Shanghai
- The outdoor courtyard features a vast seascape facade accompanied by a curated sand dune and two thematic cabanas
- The two-story activation includes a dedicated customization room alongside displays for Haute Parfumerie and jewelry
Celine has officially reopened its ÉTÉ CELINE Pop-Up within the historic Zhangyuan district of Shanghai. Inspired by the effortless allure of French coastlines during seaside holidays, the immersive retail activation serves as a playful yet elegant tribute to the Parisian summer lifestyle.
The exterior architecture makes an immediate visual impact, utilizing Takashi Homma’s New Waves series as the backdrop for a vast seascape facade overlooking the central courtyard. The photography serves as a perfect encapsulation of the spirit of summer, bringing a natural, unrestrained energy to the space that possesses a wild beauty of motion, openness, and a sense of freedom. This outdoor area is further anchored by a crafted sand dune and two elegant cabanas—one operating as an ice cream bar, and the other functioning as a dedicated bike and surf shop.
Stepping inside, the ground floor mirrors the aesthetic of classic beach houses and traditional Parisian interiors. This setting houses the seasonal ÉTÉ CELINE collection, showcasing a curated range of womenswear ready-to-wear, accessories, and select menswear pieces. Further activating the ground floor is an outdoor patio equipped with ping-pong tables, which leads directly into a specialized customization room. As an exclusive opportunity at the Zhangyuan pop-up, clients purchasing items from the denim collection—including jeans and jackets—can have the garment’s leather tag personalized with their initials or an illustration of one of the 12 zodiac animals as well as cat and elephant graphics. The customization extends to selected bags, notebook bags and cases, as well as passport covers.
Upstairs, the experience continues across four immersive rooms featuring displays for jewelry and Haute Parfumerie, private salons, and a dedicated photobooth. The entire environment is tied together by a precise interior design strategy utilizing a mix of vintage pieces and specially designed furniture.
The ÉTÉ CELINE Pop-Up is open from April 13 to May 10, 2026 at Shanghai Zhangyuan.
