Joji Defies Gravity in Pursuit of a Glazed Donut in New "Upgrade" Music Video
Shot on an international flight using nostalgic VHS footage.
Joji returned late last week with the premiere of his long-awaited sophomore album Nectar following his well-received 2018 project BALLADS 1 which debuted at No. 1 on Billboard’s Top R&B and Hip-Hop Albums chart over two years ago. His latest is projected to debut at No.3 this week.
Today Joji premiers his latest music video for his single “Upgrade” featuring the artist defying gravity in pursuit of a glazed donut with dance choreography from the flight crew in the background. The visual was shot on an international flight using nostalgic VHS footage. The offering follows his Nectar merch collection and his “Daylight” music video, each created with the help of senior citizens. The 88rising artist debuted his new album with his popular track “Gimme Love” which recently received a Channel Tres remix.
Watch Joji’s “Upgrade” visual above and stream his sophomore project Nectar, which was one of HYPEBEAST Music’s Best New Tracks selections this past week, below. In other music updates, 21 Savage and Metro Boomin tapped Morgan Freeman to narrate their new Savage Mode 2 trailer.