After enlisting artist Luckylefthand to decorate the façade of its headquarters in Paris,
For every city, local rainbow drawings will brighten the store’s façades in the form of stickers or digital animated screens. Paris’ Champs-Elysees store features a selection of rainbows, created by French children, across the six-window store front. In Madrid, a Spanish child’s rainbow drawing spans the window, hovering in clouds of Louis Vuitton monograms. Other cities that have unveiled their rainbow window displays include Milan, Rome and Frankfurt.
Look out for the rest of “The Rainbow Project” to be unveiled throughout the month of May in selected Louis Vuitton stores worldwide.