After enlisting artist Luckylefthand to decorate the façade of its headquarters in Paris, Louis Vuitton is inviting its employees and their children to decorate the House’s windows in a new initiative called “The Rainbow Project.” Carrying on the company’s longstanding tradition of creating inviting and artful windows for the public to view, the collaborative effort asks participants to draw their very own version of a rainbow — a symbol of hope and the start of a new adventure — to welcome the first months of early summer.
For every city, local rainbow drawings will brighten the store’s façades in the form of stickers or digital animated screens. Paris’ Champs-Elysees store features a selection of rainbows, created by French children, across the six-window store front. In Madrid, a Spanish child’s rainbow drawing spans the window, hovering in clouds of Louis Vuitton monograms. Other cities that have unveiled their rainbow window displays include Milan, Rome and Frankfurt.
Look out for the rest of “The Rainbow Project” to be unveiled throughout the month of May in selected Louis Vuitton stores worldwide.
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The rainbow, a stretch of the imagination. In 1925, Gaston-Louis Vuitton wrote “Let’s turn the street into a cheerful space”. Today, #LouisVuitton’s tradition of creative shop windows ensures as a perpetual invitation for the spirit of travel. As select stores begin to re-open around the world, hand-drawn rainbows by children and employees serve as welcoming beacons of hope during this uncertain time. #LV?