New Era Launches Headwear and Apparel Pokémon Collection for Summer 2020
Starring the famous Pikachu.
New Era and Pokémon are back with another collaboration in their longstanding partnership, unveiling a new headwear and apparel capsule for Summer 2020. The collection includes several of New Era’s famous hat silhouettes alongside a selection of casual T-shirts and shorts, while the famous Pikachu graces the pieces throughout.
Encompassing 12 hats across the 59FIFTY, 9FIFTY and 9FORTY silhouettes, as well as eight apparel pieces, the collection is threaded with signature Pokémon graphics throughout. The Poké Ball is printed onto tees alongside New Era branding, while Pikachu and his lightning bolt tail take the spotlight on the hats.
The New Era Pokémon collection is priced from $330 HKD (approximately $45 USD) to $549 HKD (approx. $70 USD) and set to launch on May 22 at New Era Hong Kong stores.
Pokémon has racked up several other collaborations this season as the popular franchise continues to inspire many brands. In April, UNIQLO UT tapped Daniel Arsham for a “Fictional Archaeology” Pokémon capsule.
