59Fifty

New Era Reunites With G-SHOCK to Celebrate Its 100th Anniversary
Fashion

New Era Reunites With G-SHOCK to Celebrate Its 100th Anniversary

Inspired by the iconic 59FIFTY cap.

New Era Launches Headwear and Apparel Pokémon Collection for Summer 2020
Fashion

New Era Launches Headwear and Apparel Pokémon Collection for Summer 2020

Starring the famous Pikachu.

New Era and Union Rep the Los Angeles Dodgers in New Collaboration
Fashion

New Era and Union Rep the Los Angeles Dodgers in New Collaboration

The Union Frontman logo gets teamed with LA emblems.

PROCESS: The Making of a New Era 59FIFTY

PROCESS: The Making of a New Era 59FIFTY

With almost a century of experience in hat making, New Era has been at the forefront in manufacturing some of the world’s most celebrated caps to date. Improving on its products year after year while setting industry benchmarks, New Era has become a household name. Known throughout the professional sports realm, whether it be the MLB, NBA or NHL, New Era’s versatile 59FIFTY cap — also known as the fitted — has graced the heads of athletes and celebrities alike and has garnered attention for its work with Marvel Comics, DC Comics, and a host of heavy streetwear brands. Despite its simplicity of design and relatively unchanged silhouette, a surprising amount of work goes into the crafting of each cap. In this PROCESS we take closer look into the meticulous 22-step journey that a single 59FIFTY cap must go through from raw material to finished product — a process that utilizes the eyes and hands of 22 dedicated and loyal employees who together share a single dedication to quality and craftsmanship.

A Bathing Ape 59FIFTY Fitted Cap
Fashion

A Bathing Ape 59FIFTY Fitted Cap

A Bathing Ape link up with New Era on a small round of fitted caps. Featuring the same approach

The Hundreds x New Era "GRAND SLAM" 59Fifty Fitted Cap
Fashion

The Hundreds x New Era "GRAND SLAM" 59Fifty Fitted Cap

Here’s a new fitted style from The Hundreds, part of the widely popular brand’s collection for

atmos NYC x New Era 59FIFTY 10th Anniversary Fitted Cap
Fashion

atmos NYC x New Era 59FIFTY 10th Anniversary Fitted Cap

atmos’ New York City branch celebrate their 10th anniversary with a commemorative fitted cap

NITRAID x New Era 59FIFTY Fitted Cap "SB Logo"
Uncategorized

NITRAID x New Era 59FIFTY Fitted Cap "SB Logo"

Japanese skate-inspired brand NITRAID release a pack of clean and minimalistically designed New

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