PROCESS: The Making of a New Era 59FIFTY
With almost a century of experience in hat making, New Era has been at the forefront in manufacturing some of the world’s most celebrated caps to date. Improving on its products year after year while setting industry benchmarks, New Era has become a household name. Known throughout the professional sports realm, whether it be the MLB, NBA or NHL, New Era’s versatile 59FIFTY cap — also known as the fitted — has graced the heads of athletes and celebrities alike and has garnered attention for its work with Marvel Comics, DC Comics, and a host of heavy streetwear brands. Despite its simplicity of design and relatively unchanged silhouette, a surprising amount of work goes into the crafting of each cap. In this PROCESS we take closer look into the meticulous 22-step journey that a single 59FIFTY cap must go through from raw material to finished product — a process that utilizes the eyes and hands of 22 dedicated and loyal employees who together share a single dedication to quality and craftsmanship.
With almost a century of experience in hat making, New Era has been at the forefront in manufacturing some of the world’s most celebrated caps to date. Improving on its products year after year while setting industry benchmarks, New Era has become a household name. Known throughout the professional sports realm, whether it be the MLB, NBA or NHL, New Era’s versatile 59FIFTY cap — also known as the fitted — has graced the heads of athletes and celebrities alike and has garnered attention for its work with Marvel Comics, DC Comics, and a host of heavy streetwear brands. Despite its simplicity of design and relatively unchanged silhouette, a surprising amount of work goes into the crafting of each cap. In this PROCESS we take closer look into the meticulous 22-step journey that a single 59FIFTY cap must go through from raw material to finished product — a process that utilizes the eyes and hands of 22 dedicated and loyal employees who together share a single dedication to quality and craftsmanship.
Photography: Brandon Shigeta
- 01 Materials
- 02 The Cutting Room
- 03 Cutting In Action
- 04 Bundling
- 05 Sewing Machine
- 06 Visor Stitching
- 07 Front & Back Seam of the Crown
- 08 Panel Stitching
- 09 Embroidery Machine
- 10 Glue Stick
- 11 Finished Embroidery
- 12 Panel Stitching
- 13 Printed Strip
- 14 Visor Stitching Machine
- 15 Digital Path For Visor Stitch
- 16 Visor Stitching
- 17 Visor Stitching
- 18 Sweat Band Machine
- 19 Label Sewing
- 20 The Top Stitch
- 21 Top Button Machine
- 22 Button Application
- 23 The Under View Of A Cap
- 24 Cooling Rack
- 25 Clean Up And Final Detailing
- 26 A Rack Of The Finished Product
- 27 Sticker Application
- 28 Boxing Finished Caps
- 29 Finished Supplies
- 30 Finished Cap
