New Era Reunites With G-SHOCK to Celebrate Its 100th Anniversary

Long-time collaborators New Era and G-SHOCK has reunited once again, this time celebrating the American headwear company’s 100th anniversary.

Drawing inspiration from New Era’s iconic 59FIFTY cap and it’s gold sticker, the new timepiece uses G-SHOCK’s sturdy stainless steel GM-110 as its base, giving the watch a metallic gold and burnt-bronze makeover. Nods to the headwear company come in the form of a black logo on the gold dial as well as a custom engraved gold caseback, featuring the inscriptions such as “100,” “1920 – 2020,” and once again the brand’s logo.

Completing the 100th-anniversary edition are two watch band options: a black canvas option lined with green on the underside, and a gold-specked black urethane option. The former carries an embroidered New Era flag at the bottom end, while the latter holds a branded stainless steel keeper in gold.

Scheduled for release in late November, the collaborative 100th anniversary GM-110 will retail for ¥39,000 JPY (plus tax), or roughly $370 USD. New Era’s online shop in Japan will begin taking pre-orders from November 1.

Elsewhere in watches, Bamford London has launched a Peanuts 70th anniversary series.