British and American Fashion Councils Unite With Desire for Slower, More Thoughtful Industry

The BFC and CFDA have issued an optimistic joint statement.

Fashion 
2,019 Hypes 1 Comments

Though the charitable initiatives and financial support are surely beneficial to local fashion designers, many others believe that the industry is due for a timely makeover. Following the open letter supported by many international designers, retailers and creatives, the British Fashion Council and Council of Fashion Designers of America have published a joint statement laying out confident plans to “reset” the business of fashion in the wake of coronavirus.

“We are united in our steadfast belief that the fashion system must change,” begins the statement, detailing various suggestions and steps to take in an effort to improve the state of the industry. The first point is perhaps the most salient: “We encourage our brands, designers and retailers… to slow down. For a long time, there have been too many deliveries and too much merchandise generated.” A 2017 study found that the industry creates over 92 million tons of textile waste annually, and that doesn’t even speak of garments that are discarded or the carbon footprint.

“There is a clear disconnect from when things arrive in-store to when the customer actually needs them,” the letter continues, highlighting the need to “focus on no more than two main collections a year. … A slower pace also offers an opportunity to reduce the stress levels of designers and their teams, which in turn will have a positive effect on the overall well being of the industry.”

Insiders have long since foretold the danger of the industry’s relentness churn and though the ongoing pandemic is wreaking havoc across the globe, it’s also providing a chance for the battered designers, brands, retailers and suppliers to re-evaluate their output.

Sustainability, another hot topic within the industry, is breached later in the letter: “Through the creation of less product, with higher levels of creativity and quality, products will be valued and their shelf life will increase.” This reset period may encourage consumers to “focus on creativity and quality of products,” purchasing less and enjoying more, while designers tighten their production to avoid excess waste.

Facing an uncertain future, the letter ends on a hopeful note. “Fashion is a business of creativity and new ideas and difficult times are also ones for innovation. We will work to our industry’s benefit as we re-imagine and create, with our members and partners, a successful future.”

Read the full statement on the CFDA’s website.

Read Full Article

What to Read Next

Lil Uzi Vert Experiments With Deepfake Technology in New "Wassup" Music Video
Music

Lil Uzi Vert Experiments With Deepfake Technology in New "Wassup" Music Video

Starring sing-alongs by Barack Obama, Elon Musk and Jeff Bezos.

New Study Shows 13% of Museums Worldwide May Close Permanently Due to COVID-19
Art

New Study Shows 13% of Museums Worldwide May Close Permanently Due to COVID-19

Almost 90% of museums have temporarily shuttered.

Charlize Theron Assembles Undead Mercenaries in Netflix's 'The Old Guard' Trailer
Entertainment

Charlize Theron Assembles Undead Mercenaries in Netflix's 'The Old Guard' Trailer

Based on the comic book of the same name by Greg Rucka.

Dickies Introduces Retro-Inspired "Color Block" Collection
Fashion

Dickies Introduces Retro-Inspired "Color Block" Collection

Pops of color on traditional workwear apparel.

MIKE Drops New "Nothin 2 Say (Never Forget)" Music Video
Music

MIKE Drops New "Nothin 2 Say (Never Forget)" Music Video

His new project ‘Weight of the World’ releases June 21.


Jacob & Co. Introduces its Opera 'Scarface' Watch
Watches

Jacob & Co. Introduces its Opera 'Scarface' Watch

Celebrating Brian De Palma’s masterpiece starring Al Pacino.

KITH Returns With Spring 2 Catalog
Fashion

KITH Returns With Spring 2 Catalog

Washed earth tones and vibrant hues, alongside a fresh New Balance collaboration.

Carhartt WIP and Converse Craft Renew Chuck 70 From Upcycled Workwear
Footwear

Carhartt WIP and Converse Craft Renew Chuck 70 From Upcycled Workwear

The latest release from Converse’s sustainable Renew initiative.

Zenith Revives a Prototype Dial for Latest Chronomaster Release
Watches

Zenith Revives a Prototype Dial for Latest Chronomaster Release

Found in the attic of its historial Manufacture building.

doublet and NUBIAN Link up for Ueno-Inspired Graphic T-Shirts
Fashion

doublet and NUBIAN Link up for Ueno-Inspired Graphic T-Shirts

A nod to one of Tokyo’s historical districts.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.