Louis Vuitton Reveals Vivienne Fashionista and Louis Bear Charms in New Designs
Arriving this July.
Summary
- Louis Vuitton unveiled collectible Vivienne Fashionista and Louis Bear bag charms in playful, detailed designs
- The charms feature premium leather, fur Monogram Flowers, pearls, rhinestones and playful mini accessories
- Priced at $1,390 and $1,270 USD, they’re available for preorder now ahead of the July 10 global launch
Louis Vuitton has just unveiled a new collection of Vivienne Fashionista and Louis Bear bag charms, embracing the rising trend of collectible bag accessories.
The Vivienne Fashionista charms come in eight distinct designs and colorways, each crafted from premium leather and adorned with Louis Vuitton logos on the feet — some even embellished with rhinestones for extra flair. Each charm features the iconic fur ring shaped like the Monogram Flower, with select styles accented by pearls and dressed in a rich variety of colors.
Adding even more charm, each Vivienne character is paired with miniature accessories such as handbags, scarves, sunglasses, and even a tennis racket — adding personality and flair.
The Louis Bear charms arrive in four distinct designs, echoing the Vivienne collection’s attention to detail. Each bear is accessorized with items like hats, sunglasses, bags, jewelry, and even a baseball bat, giving each piece a bold and whimsical identity.
These charms serve as both a stylish accent and a playful way for buyers to express their individuality through whichever character or style resonates most. Altogether, the collection offers a fashion-forward yet adorable way to elevate any outfit or add a personalized touch to your favorite bags. The Vivienne Fashionista charm is priced at $1,390 USD, while the Louis Bear charm retails for $1,270 USD. Both are now available for pre-order via the Louis Vuitton app ahead of the global launch on July 10.
