Tony Hawk and Vans Announce Extensive Partnership

As an official global brand ambassador, Hawk will produce a brand-new professional vert competition.

By
Footwear
20,156 Hypes 7 Comments

Tony Hawk and Vans have officially announced an extensive partnership. Widely regarded as the greatest and most influential skateboarder of all time, Hawk brings decades of world class experience to Vans: he’s been intermittently sporting the California brand’s shoes since the late ’70s, stating “Vans were the first skate shoes I ever wore, beginning in 1978.”

In his new role, Hawk will promote Vans’ multitude of worldwide skate initiatives while continuing to provide color commentary for the long-running Vans Park series. Most interestingly, Hawk will also produce a new professional vert skateboarding competition — a discipline in which he was previously unequaled as a competitor, with 15 X Games vert medals under his ample belt. Before the Vans partnership, Hawk was known to skate in Lakai sneakers and also released footwear through his Birdhouse brand.

“Vans has supported skateboarding since the very beginning, and never wavered in its commitment, even with massive mainstream success,” said Hawk. “I have always respected their integrity, so it is an honor to officially join forces and help continue to grow skateboarding culture in the most authentic way possible.”

Expect Hawk and Vans’ multiple initiatives to unfold over the course of 2020 and beyond. For more from the world of skateboarding check out our exclusive 2019 Streetsnaps feature with the legendary skateboarder and The Berrics“How to Skate in a Global Pandemic” video feature with Hawk as well.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

100 Users Online

What to Read Next

Nintendo Is Once Again Being Sued Over the Switch's Detachable Joy-Con Controllers
Gaming

Nintendo Is Once Again Being Sued Over the Switch's Detachable Joy-Con Controllers

Following an initial lawsuit three years ago.

Medicom Toy Readies New Nike SB Dunk Low Collaboration
Footwear

Medicom Toy Readies New Nike SB Dunk Low Collaboration

Complete with full pony hair uppers.

Song for the Mute SS20 Draws From Tunisian Heritage
Fashion

Song for the Mute SS20 Draws From Tunisian Heritage

Familial relationships inspire Arabic lettering and photgraphic prints.


“Writing the Future: Basquiat and the Hip-Hop Generation” Exhibition Launches Virtually
Arts

“Writing the Future: Basquiat and the Hip-Hop Generation” Exhibition Launches Virtually

Preview rare works by Basquiat, RAMMELLZEE, Futura and more.

An Introduction Into American Watch Brands With Military Heritage
Fashion 

An Introduction Into American Watch Brands With Military Heritage

How brands like Timex, Bulova and more got their start.

Nike's Heritage Windrunner Jacket Gets Modernized for Summer 2020
Fashion

Nike's Heritage Windrunner Jacket Gets Modernized for Summer 2020

An updated take on the retro style.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.