Vans and GUCCIMAZE Unveil Second Collaboration
A Premium Slip-On featuring meticulous embroidery of hand-drawn sketches is set to release.
Vans has announced its second collaboration with Japanese graphic designer GUCCIMAZE. The new release from the Vans Artist Collection is the Vans x GUCCIMAZE Premium Slip-On.
Following their first collaboration in June 2026, this new release takes the iconic Vans Slip-On as its base. Based on hand-drawn sketches created by GUCCIMAZE specifically for this project, the letters “GMV” (GUCCIMAZE x Vans) are incorporated as a graphic and meticulously embroidered across the entire upper. A key feature is the precise reproduction of the rough fluctuations and distortions of the hand-drawn lines. Furthermore, the GUCCIMAZE logo is printed on the sidewall, and a clear sole is used for the outsole. The original Vans Premium insole features a double-name logo exclusive to this collaboration.
Regarding this production, GUCCIMAZE commented, “In an era where visual production by AI has become commonplace, I intentionally stuck to hand-drawn sketches.”
He challenged himself to reproduce the imperfections born from hand-drawn lines using the precise technique of embroidery.
The Vans x GUCCIMAZE Premium Slip-On will be pre-released at Vans Store Shinsaibashi PARCO on Friday, November 13, with a general release starting on Friday, November 20 at Vans Stores nationwide, Vans Premium retailers, and the Vans official online store. The price is 14,300 yen (tax included), and it will be available in the Guccimaze White/Black colorway.
In conjunction with the release, a T-shirt embroidery workshop by the Tokyo-based embroidery studio STUDIO33 will also be held. A limited-edition design created by GUCCIMAZE, incorporating the location names of each venue into the graphic, will be embroidered onto T-shirts on the spot. It is scheduled for November 13 (Fri) and 14 (Sat) at Vans Store Shinsaibashi PARCO, and November 20 (Fri) at Vans Shibuya. Participation requires the purchase of a workshop T-shirt (8,800 yen), which includes the embroidery fee. Quantities are limited at all locations, and original stickers will also be distributed to purchasers of eligible products at each venue.
T-Shirt Workshop Shinsaibashi
Dates: November 13 (Fri) and 14 (Sat)
Time: 12:00–20:00 (Last entry at 19:00)
Venue: Vans Store Shinsaibashi PARCO
T-Shirt Workshop Shibuya
Date: November 20 (Fri)
Time: 12:00–20:00 (Last entry at 19:00)
Venue: Vans Store Shibuya PARCO
