Five of Copenhagen’s best-loved retailers and brands have launched a joint collaboration, celebrating the city’s creative community and the links that bond each brand. Titled “TOGETHER,” the capsule features Norse Projects, Soulland, Wood Wood, Le Fix and Mads Nørgaard.
The collection comprises of five colorways of the same T-shirt, all of which feature a graphic designed by Wood Wood co-founder Brian SS Jensen. The graphic itself was created following the global outbreak of COVID-19, with Jensen using it to showcase the shared values and history of the five brands from across Copenhagen.
Speaking about the project, Jensen explained that, “Although everybody is at home feeling isolated these days, I think there’s also a strong sense of connection to the rest of the world. Now feels like the perfect time to spread a message of unity.” This was echoed by Soulland’s Jacob Kampp and Silas Adler who added that, “With this collaboration we wish to express the strong unity in the Danish fashion industry — especially in this tough and unpredictable time which we are currently experiencing.”
Each brand is represented in its own colorway of the T-shirt, with Norse Projects covering the graphic in blue, Soulland going for grey, Wood Wood sporting black, Le Fix opting for red and Mads Nørgaard featuring Orange. All proceeds from the sale of the T-shirts will be donated to Hus Forbi, an organization that supports the homeless in Denmark.
Copenhagen’s brands aren’t the only labels to release T-shirts reflecting the current crisis. Supreme also recently linked up with Takashi Murakami for a COVID-19 relief box logo.