adidas PRIMEBLUE UltraBOOST 20 Uses Parley's Recycled Plastic

A sustainability-focused take on the high-performance runner.

Footwear
15,956 Hypes 2 Comments

adidas and Parley‘s sustainable PRIMEBLUE material has arrived on the UltraBOOST 20. Made partly of recycled plastic collected from beaches and costal communities, PRIMEBLUE debuted around Super Bowl LIV in February and then appeared on an adidas Golf collection — but this marks its full rollout in the world of adidas Running.

Though the material used on this new PRIMEBLUE UltraBOOST may differ slightly from previous models, no performance is sacrificed in the hunt for sustainability. White Primeknit uppers feature Tailored Fiber Placement technology for an adaptive, responsive fit, while midfoot cages and heel clips add support and structure. These pieces also handle a lion’s share of the detailing: the cage adds a rough-hewn blue Three Stripe graphic, and the clip takes on a vibrant orange hue. Tongues add a little detail to the mix as well by way of an orange PRIMEBLUE hit.

Down below, a signature white BOOST footbed provides the ultra-comfortable cushioning that’s become synonymous with the line over the past five years. There’s even more here for BOOST lovers as well: the UltraBOOST 20 adds 20 percent more BOOST material than previous models like the UltraBOOST 19 or UltraBOOST 4.0. White Continental rubber outsoles with dashes of orange and blue in the midfoot complete the look.

The PRIMEBLUE adidas UltraBOOST 20 will release via the adidas webstore on May 14, and is priced at $180 USD.

That’s not the only project Parley is partaking in these days: the environmentally focused company has also aided with two special editions of the lifestyle-geared UltraBOOST DNA.

Read Full Article

What to Read Next

Eight360's New Nova VR Motion Simulator Is Fully Rollable and Untethered
Gaming

Eight360's New Nova VR Motion Simulator Is Fully Rollable and Untethered

Compatible with select PC games and simulators.

Jacquemus Spotlights Steve Lacy in Candid SS20 Campaign
Fashion

Jacquemus Spotlights Steve Lacy in Candid SS20 Campaign

Captured during FaceTime.

Nike Sportswear Readies Air Max 2090 "Retro Futurism" Pack
Footwear

Nike Sportswear Readies Air Max 2090 "Retro Futurism" Pack

Three new colorways, each inspired by retro-futuristic art.

Facebook Gaming's Pro-Am 'Mario Tennis Aces' Tourney Will Feature Venus and Serena Williams
Gaming

Facebook Gaming's Pro-Am 'Mario Tennis Aces' Tourney Will Feature Venus and Serena Williams

Alongside several stars like Gigi Hadid, DeAndre Hopkins, Steve Aoki, and more.

Beyoncé Hops on the Remix of Megan Thee Stallion's "Savage"
Music

Beyoncé Hops on the Remix of Megan Thee Stallion's "Savage"

Beyoncé raps two unforgettable verses.


Join Us on Instagram for a Live Q and A With Blondey McCoy
Fashion

Join Us on Instagram for a Live Q and A With Blondey McCoy

We catch up with the multi-hyphenate so give us your questions.

Outdoor Voices x HOKA ONE ONE Goes Greyscale
Footwear

Outdoor Voices x HOKA ONE ONE Goes Greyscale

A simple, yet effective collaborative colorway for the lightweight runner.

Kaytranada's "Need It" Sparks a Dance Battle in New Music Video
Music

Kaytranada's "Need It" Sparks a Dance Battle in New Music Video

Featuring UV-lighting reminiscent of Hype Williams’ ‘Belly.’

Cactus Jack for 'Fortnite' Day Six Includes Action Figure, Backpack and Wearables
Fashion

Cactus Jack for 'Fortnite' Day Six Includes Action Figure, Backpack and Wearables

Travis Scott’s limited edition “The Scotts” merch rollout continues.

Nike Air Max 90 "Summit White" Offers Linen Uppers and Cork Insoles
Footwear

Nike Air Max 90 "Summit White" Offers Linen Uppers and Cork Insoles

A masterful mix of alternate materials hits the NSW classic.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.