SUNNEI keeps things simple for this campaign, focusing instead on one thing: a sense of community. The brand is known for its tight-knit community feel in regards to who it works with and how it is run, and so has developed a campaign that reflects its organic and multidisciplinary approach.
SUNNEI and Artemisio enlisted artists, creatives, musicians, journalists and friends for the campaign, which spotlights 45 individuals in three grouped pictures that show garments transitioning from white to black hues. While all the looks and people are different, they come together like a collective, tapping into SUNNEI’s freeze-framed take on its artistic approach.
Take a look at SUNNEI’s SS20 campaign in the gallery above, and pick up your favorite pieces while stocks last from its Milan boutique and range of stockists worldwide.
In other news, Grind London has unveiled its FW20 lookbook.