SUNNEI
During Milan Fashion Week, the theatrical label swapped its usual viral runway tricks for something more tangible: the opening of its new flagship store.
One decade into business, designers Simone Rizzo and Loris Messina said, “10 years feel like 100, because over this decade we’ve traveled through time to the point of losing all sense of it.”
From Beate Karlsson’s AVAVAV to BOSS’ futuristic universe, Milan made sure it delivered one of the most immersive Fashion Weeks in history.
Each guest was given ten paddles to grade the collection, consisting of upcycled denim, athletic outfits, and platformed footwear.
Available in colors and patterns fit for all statement-making moments.
The collection was modeled by its team of designers, assistants, web managers, and more who dove into the crowd while sporting the brand’s latest offerings.
Featuring items from Tekla, SUNNEI, and Anissa Kermiche.
Stamped with titles such as “Buyer,” “Head of Fashion” and more.
The $646 USD pair sports a leather upper decorated with metal ringed holes.
Featuring an AR component for a heightened art experience.
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