PUMA and Helly Hansen Reunite for Second Collection

Combining track and sailing-inspired details with bold colorblocking.

Fashion
8,932 Hypes 4 Comments

After first linking up in 2019, Helly Hansen and PUMA have joined forces again for a second collection. With a comprehensive slate of footwear, apparel and accessories, this new effort aims to link the signature style of two vastly divergent activities — track and sailing.

Offerings are centered around a quartet of technical footwear silhouettes: the LQD CELL, RS-X3 Mid, Future Rider and Ralph Sampson Lo. Each uses bold yellow or red accents, infusing nautical style into lifestyle designs both new and classic. All four are completed by co-branded HH/PUMA detailing.

Apparel runs from tees to tracksuits, windbreaks and a baseball cap. Most pieces follow the same color scheme as the aforementioned footwear, but there is a noticeable influx of yellow — a shade used more sparingly elsewhere in the collection. Rounding out the offerings are two bags: a small shoulder sling and a full-sized backpack.

The entire Helly Hansen x PUMA collection is available now on the PUMA webstore, with prices ranging from $25 USD for the baseball cap to $140 USD for the LQD Cell.

For more from PUMA, take a look at this custom Sonic the Hedgehog shoe created by the Shoe Surgeon.

Read Full Article

What to Read Next

Rem Koolhaas Explores the Future of Countrysides in Guggenheim Exhibition
Art

Rem Koolhaas Explores the Future of Countrysides in Guggenheim Exhibition

Featuring “everything that is not art.”

Helmut Lang Test-Drives FW20 Collection in Historic New York City Streets
Fashion

Helmut Lang Test-Drives FW20 Collection in Historic New York City Streets

Shot by Sunil Gupta in the same neighborhood as the Stonewall Riots.

Oklahoma Sooners Get Deluxe Air Jordan 1 PE
Footwear

Oklahoma Sooners Get Deluxe Air Jordan 1 PE

The black, white and red style was designed for OU’s football team.

LACMA to Hold First-Ever International Yoshitomo Nara Retrospective
Art

LACMA to Hold First-Ever International Yoshitomo Nara Retrospective

Surveying over 30 years of the artist’s work through his longtime passion for music.

YoungBoy Never Broke Again Introduces New 'Still Steppin, Still Flexin' Mixtape with "Knocked Off" and "Fine By Time"
Music

YoungBoy Never Broke Again Introduces New 'Still Steppin, Still Flexin' Mixtape with "Knocked Off" and "Fine By Time"

Including a new music video to coincide with the project announcement.


Nike "Move to Zero" Apparel Collection Uses Recycled Materials and Increases Pattern Efficiency
Fashion

Nike "Move to Zero" Apparel Collection Uses Recycled Materials and Increases Pattern Efficiency

Showcasing the Swoosh’s commitment to circular design principles.

Wiz Khalifa Raps Over Iconic Hip-Hop Beats on 'It's Only Weed Bro' Mixtape
Music

Wiz Khalifa Raps Over Iconic Hip-Hop Beats on 'It's Only Weed Bro' Mixtape

17 minutes, 7 legendary beats.

Gucci Preps for All-Star Weekend With All-Over-Printed Basketball
Fashion

Gucci Preps for All-Star Weekend With All-Over-Printed Basketball

Exclusive to its Chicago Pin pop-up.

Samsung and Thom Browne Unveil Galaxy Z Flip Collaboration
Tech & Gadgets

Samsung and Thom Browne Unveil Galaxy Z Flip Collaboration

Along with a special edition pair of Galaxy Buds+ and a Galaxy Watch Active2.

Roots Picnic 2020 Line-Up: DaBaby, Meek Mill, Summer Walker and More
Music

Roots Picnic 2020 Line-Up: DaBaby, Meek Mill, Summer Walker and More

This year’s event will also include a special R&B music tribute.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.