PUMA and Helly Hansen Reunite for Second Collection

Combining track and sailing-inspired details with bold colorblocking.

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Fashion
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After first linking up in 2019, Helly Hansen and PUMA have joined forces again for a second collection. With a comprehensive slate of footwear, apparel and accessories, this new effort aims to link the signature style of two vastly divergent activities — track and sailing.

Offerings are centered around a quartet of technical footwear silhouettes: the LQD CELL, RS-X3 Mid, Future Rider and Ralph Sampson Lo. Each uses bold yellow or red accents, infusing nautical style into lifestyle designs both new and classic. All four are completed by co-branded HH/PUMA detailing.

 

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Beyond the horizon ➡️➡️ PUMA x @HELLYHANSEN. Cop now. @pumasportstyle

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Apparel runs from tees to tracksuits, windbreaks and a baseball cap. Most pieces follow the same color scheme as the aforementioned footwear, but there is a noticeable influx of yellow — a shade used more sparingly elsewhere in the collection. Rounding out the offerings are two bags: a small shoulder sling and a full-sized backpack.

 

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Come sail away ⛵️?? PUMA x @HELLYHANSEN is here. @pumasportstyle

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The entire Helly Hansen x PUMA collection is available now on the PUMA webstore, with prices ranging from $25 USD for the baseball cap to $140 USD for the LQD Cell.

For more from PUMA, take a look at this custom Sonic the Hedgehog shoe created by the Shoe Surgeon.

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