PUMA
PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.
A collab with Rick & Morty, “Buzz City” colorway and a “Grey/Red” makeup are on deck.
Presented by
Ray-Ban Stories
Featuring Supreme, Homer, Blonded, MMW x Nike, Palace and more.
Inspired by the tracksuit Hussle wore during the Victory Lap campaign.
Putting a “neo-vintage” spin on four of its classic silhouettes.
Presented by
PUMA
The visionary tattoo artist, outfitted in new headware from PUMA, shares how both fashion and his art form are expressions of self.
Including reimagined takes on its Suede Crepe and Mirage Sport sneakers.
The pilot scheme aims to produce a biodegradable sneaker.
A neon colorway fit for one of the Big Apple’s main attractions.
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