PUMA

PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.

PUMA Gets Adventurous With New '80s-Inspired Rider Silhouettes
Footwear 

PUMA Gets Adventurous With New '80s-Inspired Rider Silhouettes

Presented by PUMA
Ready to ride.

Central Saint Martins Students Team With PUMA for "Day Zero" Collection
Footwear

Central Saint Martins Students Team With PUMA for "Day Zero" Collection

RS-X³s, Future Riders and Ralph Sampson Lows inspired by the threat of water shortages in the modern-day world.

PUMA Partners With First Mile to Create Sustainable Sportswear Collection
Footwear

PUMA Partners With First Mile to Create Sustainable Sportswear Collection

Delivering performance footwear and clothes made from recycled polyester yarns.

Coronavirus to Reportedly Smother adidas, PUMA Revenues
Footwear

Coronavirus to Reportedly Smother adidas, PUMA Revenues

Each company has warned of strained Chinese business.

Fashion Geek and PUMA Drop Colorful Basketball-Inspired Collection
Footwear

Fashion Geek and PUMA Drop Colorful Basketball-Inspired Collection

Striking neon tones abound on basketball-inspired footwear and apparel.

BMW and PUMA Craft Track-Ready RS-X3
Footwear

BMW and PUMA Craft Track-Ready RS-X3

Inspired by BMW’s high-performance M Series line.

J.Cole and PUMA Announce Partnership With Short Film
Footwear

J.Cole and PUMA Announce Partnership With Short Film

Conceptualized and co-directed by Cole himself.

PUMA Hoops Expands Offerings With New Sky Silhouette
Footwear

PUMA Hoops Expands Offerings With New Sky Silhouette

Introduced with a lookbook starring Kyle Kuzma.

PUMA and Helly Hansen Reunite for Second Collection
Fashion

PUMA and Helly Hansen Reunite for Second Collection

Combining track and sailing-inspired details with bold colorblocking.

Shoe Surgeon & PUMA Craft Real-Life Version of Sonic the Hedgehog's Shoes
Footwear

Shoe Surgeon & PUMA Craft Real-Life Version of Sonic the Hedgehog's Shoes

Top-tier fan service.

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