PUMA
PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.
Also calling Puma’s designs “Trash.”
The first MMA fighter to sign with the sportswear company.
Presented by
PUMA
Transcending Esports for a lifestyle offering.
Alongside classic Nike Dunk Highs and Air Max 1s, plus adidas YEEZYs, A-COLD-WALL* Converse and more.
Founder Colm Dillane breaks down his free-flowing process in an exclusive interview with HYPEBEAST.
Referencing four cities from across the world.
A crisp, classic design and color scheme, completed by special TMC branding.
Presented by
Minions
Verdy, Yeenjoy and Joya partnerships are on the horizon.
Alongside two versions of the adidas YEEZY BOOST 380 “Pepper,” the Nike Dunk “Community Garden” and more.
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