PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.
Accompanied by Blondey McCoy’s final see-through adidas Superstar, the adidas UltraBOOST 21, Maison Margiela and Reebok’s Tabi-toed Classic Leather and more.