PUMA
PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.
Featuring an interlocking “NJR” pattern.
Presented by
Bloomingdale's
Adding a bold lifestyle silhouette to its range of sneakers.
The youngest Ball brother and likely lottery pick in the 2020 NBA Draft is the newest member of PUMA’s ever-expanding basketball roster.
The made-in-Italy sneaker is limited to only 307 pairs, a nod to Smith’s number from the 1968 Olympic Games.
New takes on the Future Rider, Clyde and RS-Fast, each inspired by one of the three classic titles included in ‘Super Mario 3D All-Stars’.
The German sportswear brand’s shares tumbled in response.
Also kicking off the Esports organization’s collaboration with PUMA.
Also calling Puma’s designs “Trash.”
The first MMA fighter to sign with the sportswear company.
Presented by
PUMA
Transcending Esports for a lifestyle offering.
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