PUMA

PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.

Neymar Jr. Reworks the PUMA KING for First Collaborative Release
Footwear

Neymar Jr. Reworks the PUMA KING for First Collaborative Release

Featuring an interlocking “NJR” pattern.

Bloomingdale's Goes Extreme With New PUMA RS-X3 Models
Footwear 

Bloomingdale's Goes Extreme With New PUMA RS-X3 Models

Presented by Bloomingdale's
Adding a bold lifestyle silhouette to its range of sneakers.

LaMelo Ball Officially Joins PUMA Hoops
Footwear

LaMelo Ball Officially Joins PUMA Hoops

The youngest Ball brother and likely lottery pick in the 2020 NBA Draft is the newest member of PUMA’s ever-expanding basketball roster.

PUMA Salutes Tommie Smith's Legacy and Impact With Ultra-Limited Suede
Footwear

PUMA Salutes Tommie Smith's Legacy and Impact With Ultra-Limited Suede

The made-in-Italy sneaker is limited to only 307 pairs, a nod to Smith’s number from the 1968 Olympic Games.

EXCLUSIVE: Nintendo and PUMA Reveal 'Super Mario 3D All-Stars' Footwear Collection
Footwear

EXCLUSIVE: Nintendo and PUMA Reveal 'Super Mario 3D All-Stars' Footwear Collection

New takes on the Future Rider, Clyde and RS-Fast, each inspired by one of the three classic titles included in ‘Super Mario 3D All-Stars’.

Kering Sells Off 5.9% Stake in PUMA
Fashion 

Kering Sells Off 5.9% Stake in PUMA

The German sportswear brand’s shares tumbled in response.

Heron Preston Designs 2020 'League of Legends' World Championship Jerseys for Gen.G
Fashion

Heron Preston Designs 2020 'League of Legends' World Championship Jerseys for Gen.G

Also kicking off the Esports organization’s collaboration with PUMA.

Kanye West Declares Himself Head of adidas in Latest Tweet
Footwear

Kanye West Declares Himself Head of adidas in Latest Tweet

Also calling Puma’s designs “Trash.”

Puma Signs Israel Adesanya to Historic Sponsorship Deal
Footwear

Puma Signs Israel Adesanya to Historic Sponsorship Deal

The first MMA fighter to sign with the sportswear company.

PUMA and Cloud9 Unite for Style-Focused Apparel Collection
Fashion 

PUMA and Cloud9 Unite for Style-Focused Apparel Collection

Presented by PUMA
Transcending Esports for a lifestyle offering.

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