PUMA

PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.

Kanye West Declares Himself Head of adidas in Latest Tweet
Footwear

Kanye West Declares Himself Head of adidas in Latest Tweet

Also calling Puma’s designs “Trash.”

Puma Signs Israel Adesanya to Historic Sponsorship Deal
Footwear

Puma Signs Israel Adesanya to Historic Sponsorship Deal

The first MMA fighter to sign with the sportswear company.

PUMA and Cloud9 Unite for Style-Focused Apparel Collection
Fashion 

PUMA and Cloud9 Unite for Style-Focused Apparel Collection

Presented by PUMA
Transcending Esports for a lifestyle offering.

fragment design and Jordan Brand Charge up This Week's Best Footwear Drops
Footwear 

fragment design and Jordan Brand Charge up This Week's Best Footwear Drops

Alongside classic Nike Dunk Highs and Air Max 1s, plus adidas YEEZYs, A-COLD-WALL* Converse and more.

KidSuper’s PUMA Collaboration Is a Football Fanatic's Fantasy Come True
Footwear 

KidSuper’s PUMA Collaboration Is a Football Fanatic's Fantasy Come True

Founder Colm Dillane breaks down his free-flowing process in an exclusive interview with HYPEBEAST.

PUMA Dips Into the Archive for '80s-Inspired Collection
Footwear

PUMA Dips Into the Archive for '80s-Inspired Collection

Referencing four cities from across the world.

Neymar Jr. Leaves Nike for PUMA
Sports

Neymar Jr. Leaves Nike for PUMA

“I want to do it my way.”

Nipsey Hussle's The Marathon Clothing and PUMA Ready New Forever Track Suit
Fashion

Nipsey Hussle's The Marathon Clothing and PUMA Ready New Forever Track Suit

A crisp, classic design and color scheme, completed by special TMC branding.

Celebrating the 10th Anniversary of 'Despicable Me,' Minions Announces New Collab Series
Fashion 

Celebrating the 10th Anniversary of 'Despicable Me,' Minions Announces New Collab Series

Presented by Minions
Verdy, Yeenjoy and Joya partnerships are on the horizon.

The Devil Wears Prada (x adidas Superstars) in This Week's Best Footwear Drops
Footwear 

The Devil Wears Prada (x adidas Superstars) in This Week's Best Footwear Drops

Alongside two versions of the adidas YEEZY BOOST 380 “Pepper,” the Nike Dunk “Community Garden” and more.

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