PUMA

PUMA

German Sportswear Company
PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.

2014

Rihanna is named PUMA's global brand ambassador for women's training and PUMA Women's Creative Director, overseeing the direction of the womenswear line, working in partnership with PUMA's Internal Product Creation team
Puma signs a five-year kit deal worth £30 million-a-year with Arsenal

2008

Designer and artist Hussein Chalayan becomes Creative Director

2007

Voluntary public take-over by Pinault-Printemps Redoute

2006

The Italian national football team, sponsored by Puma, wins the FIFA World Cup
Releases a show collection in collaboration with Alexander McQueen

2003

Puma signs sprinter Usain Bolt

2001

Acquisition of the Scandinavian Tretorn Group

2000

Production of fireproof footwear in partnership with Porsche and Sparco

1998

Puma begins a collaboration with designer Jil Sander

1994

First profit recorded since the company's IPO in 1986

1993

Jochen Zeitz is appointed Chairman and CEO

1991

Launch of the DISC SYSTEM sports shoe

1989

Launch of the TRINOMIC technology

1986

Puma goes public

1974

Rçudolf Dassler passes away while his sons Armin and Gerd take over the company

1973

Launch of the CLYDE; designed for basketball player Walt "Clyde" Frazier as a wider-fitting version of SUEDE model

1968

Launch of the SUEDE

1958

Introduction of Puma's signature "Formstrip" at the FIFA World Cup in Sweden

1952

Introduction of the SUPER ATOM, the world's first boot with screw in studs

1949

Rudolf Dassler has the idea of football shoes with removable studs; he begins working on their development and production.

1948

ATOM, Puma’s first football shoe, is introduced
Puma Schuhfabrik Rudolf Dassler is founded by Rudolf Dassler (Adolf “Adi” Dassler leaves the company to create adidas)

1924

Gebrüder Dassler Schuhfabrik is founded by Adolf and Rudolf Dassler
PUMA Clyde Court Gets a "Purple Glow" Makeover This Month
Footwear

PUMA Clyde Court Gets a "Purple Glow" Makeover This Month

A dose of purple.

Puma Thunder Spectra Set to Restock This Month
Fashion

Puma Thunder Spectra Set to Restock This Month

The original colorway returns as a Black Friday special.

DeMarcus Cousins Talks New Beginnings With PUMA
Footwear

DeMarcus Cousins Talks New Beginnings With PUMA

“Join this PUMA wave before you get left.”

PUMA Unveils Full Hot Wheels RS-X Collaboration
Footwear

PUMA Unveils Full Hot Wheels RS-X Collaboration

Celebrating 50 years of the model car label.

jeffstaple Remasters the Staple Pigeon PUMA Suede
Footwear

jeffstaple Remasters the Staple Pigeon PUMA Suede

Releasing sooner than you think.

A First Look at Hot Wheel's PUMA RS-X Collaboration
Footwear

A First Look at Hot Wheel's PUMA RS-X Collaboration

Coming in a Bone Shaker-inspired colorway.

Nike & PUMA Get Spooky for This Week's Footwear Drops
Footwear  

Nike & PUMA Get Spooky for This Week's Footwear Drops

Along with the PSG x Air Jordan 1, NASA x Vans Old Skool, and more.

Hasbro Taps PUMA for Transformers RS-X Pack
Footwear

Hasbro Taps PUMA for Transformers RS-X Pack

Are you team Bumblebee or Optimus Prime?

PUMA Debuts New RS-X Reinvention Silhouette
Footwear

PUMA Debuts New RS-X Reinvention Silhouette

The latest update of its RS technology.

PUMA's Clyde Court "X-Ray" Gets Into the Holiday Spirit
Footwear

PUMA's Clyde Court "X-Ray" Gets Into the Holiday Spirit

“Scary” Terry is down, are you?
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