PUMA

PUMA

German Sportswear Company
PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.

2014

Rihanna is named PUMA's global brand ambassador for women's training and PUMA Women's Creative Director, overseeing the direction of the womenswear line, working in partnership with PUMA's Internal Product Creation team
Puma signs a five-year kit deal worth £30 million-a-year with Arsenal

2008

Designer and artist Hussein Chalayan becomes Creative Director

2007

Voluntary public take-over by Pinault-Printemps Redoute

2006

The Italian national football team, sponsored by Puma, wins the FIFA World Cup
Releases a show collection in collaboration with Alexander McQueen

2003

Puma signs sprinter Usain Bolt

2001

Acquisition of the Scandinavian Tretorn Group

2000

Production of fireproof footwear in partnership with Porsche and Sparco

1998

Puma begins a collaboration with designer Jil Sander

1994

First profit recorded since the company's IPO in 1986

1993

Jochen Zeitz is appointed Chairman and CEO

1991

Launch of the DISC SYSTEM sports shoe

1989

Launch of the TRINOMIC technology

1986

Puma goes public

1974

Rçudolf Dassler passes away while his sons Armin and Gerd take over the company

1973

Launch of the CLYDE; designed for basketball player Walt "Clyde" Frazier as a wider-fitting version of SUEDE model

1968

Launch of the SUEDE

1958

Introduction of Puma's signature "Formstrip" at the FIFA World Cup in Sweden

1952

Introduction of the SUPER ATOM, the world's first boot with screw in studs

1949

Rudolf Dassler has the idea of football shoes with removable studs; he begins working on their development and production.

1948

ATOM, Puma’s first football shoe, is introduced
Puma Schuhfabrik Rudolf Dassler is founded by Rudolf Dassler (Adolf “Adi” Dassler leaves the company to create adidas)

1924

Gebrüder Dassler Schuhfabrik is founded by Adolf and Rudolf Dassler
The Hundreds Remixes OG PUMA Clyde For New "Decades" Styles
Footwear

The Hundreds Remixes OG PUMA Clyde For New "Decades" Styles

Combining the Clyde’s original colorways.

DISTINCT LIFE Teams With PUMA for "Inspire Pack"
Footwear

DISTINCT LIFE Teams With PUMA for "Inspire Pack"

New takes on the Palace Guard and California, inspired by the city of Detroit.

PUMA & AC Milan Release Limited Edition Kit to Celebrate the Club's 120th Anniversary
Sports

PUMA & AC Milan Release Limited Edition Kit to Celebrate the Club's 120th Anniversary

Along with a track jacket, tee, hat, scarf, and heritage football.

Atmos Remixes PUMA's RS-X in Honor of Japanese Tradition
Footwear

Atmos Remixes PUMA's RS-X in Honor of Japanese Tradition

Patent leather uppers punch up a series of heritage-indebted colors.

PUMA's Latest RS-X³ Collaboration Celebrates the Rubik's Cube & 'Sonic The Hedgehog'
Footwear

PUMA's Latest RS-X³ Collaboration Celebrates the Rubik's Cube & 'Sonic The Hedgehog'

Releasing alongside their own clothing capsule collections.

PUMA Revamps RS-X3 Puzzle With "Char Rose" & "Limestone" Iterations
Footwear

PUMA Revamps RS-X3 Puzzle With "Char Rose" & "Limestone" Iterations

Multi-panel mosaics.

PUMA Mixes Modernity & Renaissance Designs for Italy Away Jersey
Sports

PUMA Mixes Modernity & Renaissance Designs for Italy Away Jersey

Set to be worn at EURO 2020.

Travis Scott, Tyler The Creator & Virgil Abloh Lead the Charge in This Week's Best Footwear Drops
Footwear 

Travis Scott, Tyler The Creator & Virgil Abloh Lead the Charge in This Week's Best Footwear Drops

Alongside drops from UNDERCOVER x Converse, Kiko Kostadinov x ASICS, adidas x Reebok, and much more.

BEAMS Recruits PUMA for Ripstop Tracksuit and Bespoke CELL Ultra Sneakers
Fashion

BEAMS Recruits PUMA for Ripstop Tracksuit and Bespoke CELL Ultra Sneakers

Muted ripstop nylon for all-terrain utility.

'Need for Speed Heat' Inspires PUMA's All-New Motorsport-Indebted Hi OCTN Sneaker
Footwear

'Need for Speed Heat' Inspires PUMA's All-New Motorsport-Indebted Hi OCTN Sneaker

Complete with racing buckles, tire-inspired soles and more.

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