PUMA

PUMA

German Sportswear Company
PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.

2014

Rihanna is named PUMA's global brand ambassador for women's training and PUMA Women's Creative Director, overseeing the direction of the womenswear line, working in partnership with PUMA's Internal Product Creation team
Puma signs a five-year kit deal worth £30 million-a-year with Arsenal

2008

Designer and artist Hussein Chalayan becomes Creative Director

2007

Voluntary public take-over by Pinault-Printemps Redoute

2006

The Italian national football team, sponsored by Puma, wins the FIFA World Cup
Releases a show collection in collaboration with Alexander McQueen

2003

Puma signs sprinter Usain Bolt

2001

Acquisition of the Scandinavian Tretorn Group

2000

Production of fireproof footwear in partnership with Porsche and Sparco

1998

Puma begins a collaboration with designer Jil Sander

1994

First profit recorded since the company's IPO in 1986

1993

Jochen Zeitz is appointed Chairman and CEO

1991

Launch of the DISC SYSTEM sports shoe

1989

Launch of the TRINOMIC technology

1986

Puma goes public

1974

Rçudolf Dassler passes away while his sons Armin and Gerd take over the company

1973

Launch of the CLYDE; designed for basketball player Walt "Clyde" Frazier as a wider-fitting version of SUEDE model

1968

Launch of the SUEDE

1958

Introduction of Puma's signature "Formstrip" at the FIFA World Cup in Sweden

1952

Introduction of the SUPER ATOM, the world's first boot with screw in studs

1949

Rudolf Dassler has the idea of football shoes with removable studs; he begins working on their development and production.

1948

ATOM, Puma’s first football shoe, is introduced
Puma Schuhfabrik Rudolf Dassler is founded by Rudolf Dassler (Adolf “Adi” Dassler leaves the company to create adidas)

1924

Gebrüder Dassler Schuhfabrik is founded by Adolf and Rudolf Dassler
Puma Reworks its LQD CELL Optic in a Stealthy "Sheer Gray/Violet" Colorway
Footwear

Puma Reworks its LQD CELL Optic in a Stealthy "Sheer Gray/Violet" Colorway

Developed from the iconic honeycomb cushioning technology.

Foot Locker Drops Exclusive Nike & PUMA Festival Collections
Footwear

Foot Locker Drops Exclusive Nike & PUMA Festival Collections

Featuring a number of colorful pairs.

Neon Colors Illuminate PUMA's New LQD CELL Optic
Footwear 

Neon Colors Illuminate PUMA's New LQD CELL Optic

Presented by PUMA
Where style meets stability.

RHUDE Teases Expansive PUMA FW19 Collaboration Collection
Footwear

RHUDE Teases Expansive PUMA FW19 Collaboration Collection

Four new sneaker silhouettes accompanied by a clothing capsule.

J-Lo’s Famous Versace GRAMMY Dress Gets Immortalized in This Week's Best Footwear Drops
Footwear 

J-Lo’s Famous Versace GRAMMY Dress Gets Immortalized in This Week's Best Footwear Drops

Collaborative silhouettes from Versace, UNDERCOVER, Fear of God and more.

PUMA Celebrates Manchester City's Attacking Play With 2019/20 Third Kit
Sports

PUMA Celebrates Manchester City's Attacking Play With 2019/20 Third Kit

Inspired by the way the team plays.

PUMA Premieres NASA-Themed "Space Explorer" CELL Alien and RS-X Pack
Footwear

PUMA Premieres NASA-Themed "Space Explorer" CELL Alien and RS-X Pack

Otherworldly designs for Apollo 11’s 50th anniversary.

adidas Originals' YEEZY BOOST 350 V2 "Lundmark" Gets Reflective in This Week's Best Footwear Drops
Footwear 

adidas Originals' YEEZY BOOST 350 V2 "Lundmark" Gets Reflective in This Week's Best Footwear Drops

Also including collaborations from ‘Stranger Things,’ PUMA, Chinatown Market, and more.

PUMA's CELL Alien OG Receives a "Yellow Alert/Fluorescent Orange" Colorway
Footwear

PUMA's CELL Alien OG Receives a "Yellow Alert/Fluorescent Orange" Colorway

Honoring the original designs of the 1998 runner.

The PUMA Ralph Sampson Mid Makes Its Way From the Courts to the Streets
Footwear 

The PUMA Ralph Sampson Mid Makes Its Way From the Courts to the Streets

Presented by PUMA
Furthering pushing vintage aesthetics.

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