PUMA

PUMA Top 100

German Sportswear Company

Profile

Industries
Founded 1924
Headquarters Herzogenaurach, Germany

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Description

PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.
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Latest Collections

Pokémon and PUMA Continue Their Crossover Lineup With the "Pikachu" All-Pro Nitro 2
Footwear

Pokémon and PUMA Continue Their Crossover Lineup With the "Pikachu" All-Pro Nitro 2

The performance basketball sneaker receives an electric yellow update inspired by the iconic franchise mascot.

Sport Meets Softness in Madhappy x PUMA’s Second Capsule Collection
Fashion

Sport Meets Softness in Madhappy x PUMA’s Second Capsule Collection

Featuring apparel, accessories and the satin Speedcat Plus.


First Look at Jil Sander and PUMA’s New Sneaker Collab
Footwear

First Look at Jil Sander and PUMA’s New Sneaker Collab

Featuring a tonal and understated look.

PUMA Drops JiyongKim's Debut V-S1 Collaboration
Footwear

PUMA Drops JiyongKim's Debut V-S1 Collaboration

Reinterpreting the iconic football boot with his signature sun-bleached techniques and raw aesthetics.

Another Shot at the Union LA x fragment design x Air Jordan 1 Headlines This Week's Best Footwear Drops
Footwear

Another Shot at the Union LA x fragment design x Air Jordan 1 Headlines This Week's Best Footwear Drops

Arriving alongside Palace x Vans, Thom Browne x ASICS, Converse SHAI 001 Lux, JiyongKim x PUMA, and more.

Beyond the Hardwood: Inside NBA All-Star Weekend’s Cultural Canvas
Footwear

Beyond the Hardwood: Inside NBA All-Star Weekend’s Cultural Canvas

Presented by Lexus
From design-driven activations to athlete-led moments, a look at the craft shaping the game beyond tip-off.

PUMA Strips Back the Noise for the MB.05 “Mist”
Footwear

PUMA Strips Back the Noise for the MB.05 “Mist”

LaMelo Ball’s signature silhouette adopts a minimalist all-white palette.

PUMA Taps Daniëlle Cathari for Nature-Inspired Footwear Collaboration
Fashion

PUMA Taps Daniëlle Cathari for Nature-Inspired Footwear Collaboration

The Amsterdam-based designer reimagines the Suede and Speedcat icons through the lens of organic textures and fungal tones.

PUMA and NO/FAITH STUDIOS Resurrect the Beisser
Footwear

PUMA and NO/FAITH STUDIOS Resurrect the Beisser

This marks the second drop between PUMA and NO/FAITH STUDIOS.

BAPE and adidas are World Cup-Ready in This Week's Best Footwear Drops
Footwear

BAPE and adidas are World Cup-Ready in This Week's Best Footwear Drops

NikeSKIMS is also making noise this week alongside Salehe Bembury x PUMA, Kith x Salomon, and more.

The 10 Biggest Footwear Moments From Paris Fashion Week FW26
Footwear

The 10 Biggest Footwear Moments From Paris Fashion Week FW26

From the debut of Kiko Kostadinov x Crocs and JiyongKim x PUMA to more PAF x On and Song for the Mute x adidas.

JUNTAE KIM FW26 Signals a Radical Reset for the Brand
Fashion

JUNTAE KIM FW26 Signals a Radical Reset for the Brand

Titled “ANARCHO PUNK,” the collection shifts away from the brand’s previous romanticism.

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