PUMA Taps Daniëlle Cathari for Nature-Inspired Footwear Collaboration
PUMA Top 10
German Sportswear Company
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Description
PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.
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Latest Collections
The Amsterdam-based designer reimagines the Suede and Speedcat icons through the lens of organic textures and fungal tones.
This marks the second drop between PUMA and NO/FAITH STUDIOS.
NikeSKIMS is also making noise this week alongside Salehe Bembury x PUMA, Kith x Salomon, and more.
From the debut of Kiko Kostadinov x Crocs and JiyongKim x PUMA to more PAF x On and Song for the Mute x adidas.
Titled “ANARCHO PUNK,” the collection shifts away from the brand’s previous romanticism.
The Chinese sportswear giant buys a 29.06 percent stake as PUMA chases a reset under CEO Arthur Hoeld.
Featuring the MB.05, LaFrancé RNR and LaFrancé silhouettes.
Arriving at the end of February.
Featuring a raw-edged and sunbleached fabric upper.
Ranging from “Papaya” orange trackside replicas to motorsport-inspired streetwear.
Stay up to date on the latest industry trends.
Continuing a push towards a western expansion.
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