PUMA

PUMA

PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.

Founded 1924
Industries Sportswear
Headquarter Herzogenaurach, Germany
Website puma.com
PUMA Debuts Gaming-Influenced RS-0 "Play" Pack
Footwear

PUMA Debuts Gaming-Influenced RS-0 "Play" Pack

Four styles inspired by old video games.
1,122 Hypes 0 Comments

PUMA and MIT Design Lab Create Self-Adapting Microbe Sneakers
Footwear

PUMA and MIT Design Lab Create Self-Adapting Microbe Sneakers

Made with bacteria.
5,360 Hypes 4 Comments

Rihanna Releases Fenty PUMA Espadrille Slides
Footwear

Rihanna Releases Fenty PUMA Espadrille Slides

Slide into your summer rotation.
3,517 Hypes 1 Comments


The 'Sonic The Hedgehog' x PUMA Collaboration Finally Has a Release Date
Footwear

The 'Sonic The Hedgehog' x PUMA Collaboration Finally Has a Release Date

The Sonic and Dr. Eggman-inspired shoes are nearly here.
5,891 Hypes 15 Comments

PUMA's Controversial Jamming Cushion Receives an Aggressive “Red Dahlia” Makeover
Footwear

PUMA's Controversial Jamming Cushion Receives an Aggressive “Red Dahlia” Makeover

Amidst allegations of plagiarism launched by Nike.
3,165 Hypes 7 Comments

The Iconic PUMA GV Special Returns for the Summer
Footwear 

The Iconic PUMA GV Special Returns for the Summer

Inspired by tennis but adopted by the streets.
3,784 Hypes 6 Comments


PUMA Unveils a Colorful Dip-Dyed Avid evoKNIT Haze
Footwear

PUMA Unveils a Colorful Dip-Dyed Avid evoKNIT Haze

Dubbed “Beetroot Purple.”
1,573 Hypes 3 Comments

PUMA's Thunder Electric Drops New Options Next Month
Footwear

PUMA's Thunder Electric Drops New Options Next Month

The more the merrier.
7,720 Hypes 9 Comments

The Weeknd's PUMA XO Parallel Dons a Classic Colorway
Footwear

The Weeknd's PUMA XO Parallel Dons a Classic Colorway

It was only a matter of time.
3,102 Hypes 5 Comments

PUMA's Thunder Spectra Is Restocking at the End of the Month
Footwear

PUMA's Thunder Spectra Is Restocking at the End of the Month

Your second chance.
10,533 Hypes 14 Comments

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2014

Rihanna is named PUMA's global brand ambassador for women's training and PUMA Women's Creative Director, overseeing the direction of the womenswear line, working in partnership with PUMA's Internal Product Creation team
Puma signs a five-year kit deal worth £30 million-a-year with Arsenal

2008

Designer and artist Hussein Chalayan becomes Creative Director

2007

Voluntary public take-over by Pinault-Printemps Redoute

2006

The Italian national football team, sponsored by Puma, wins the FIFA World Cup
Releases a show collection in collaboration with Alexander McQueen

2003

Puma signs sprinter Usain Bolt

2001

Acquisition of the Scandinavian Tretorn Group

2000

Production of fireproof footwear in partnership with Porsche and Sparco

1998

Puma begins a collaboration with designer Jil Sander

1994

First profit recorded since the company's IPO in 1986

1993

Jochen Zeitz is appointed Chairman and CEO

1991

Launch of the DISC SYSTEM sports shoe

1989

Launch of the TRINOMIC technology

1986

Puma goes public

1974

Rçudolf Dassler passes away while his sons Armin and Gerd take over the company

1973

Launch of the CLYDE; designed for basketball player Walt "Clyde" Frazier as a wider-fitting version of SUEDE model

1968

Launch of the SUEDE

1958

Introduction of Puma's signature "Formstrip" at the FIFA World Cup in Sweden

1952

Introduction of the SUPER ATOM, the world's first boot with screw in studs

1949

Rudolf Dassler has the idea of football shoes with removable studs; he begins working on their development and production.

1948

ATOM, Puma’s first football shoe, is introduced
Puma Schuhfabrik Rudolf Dassler is founded by Rudolf Dassler (Adolf “Adi” Dassler leaves the company to create adidas)

1924

Gebrüder Dassler Schuhfabrik is founded by Adolf and Rudolf Dassler