PUMA

PUMA

PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.

Founded 1924
Industries Sportswear
Headquarter Herzogenaurach, Germany
PUMA Brings West Coast Vibes to Its Iconic California Silhouette
Footwear 

PUMA Brings West Coast Vibes to Its Iconic California Silhouette

Presented by PUMA
A shoe born for the court but adopted by the streets.

Chris Stamp Teases Upcoming PUMA 88-18 Collaboration
Footwear

Chris Stamp Teases Upcoming PUMA 88-18 Collaboration

Neutral tones with dip-dyed motifs.

PUMA Teams up With Floor Wesseling on a Set of Customized Football “Homage Jerseys”
Fashion

PUMA Teams up With Floor Wesseling on a Set of Customized Football “Homage Jerseys”

Featuring Antoine Griezmann, Marco Reus and Sergio Agüero.

Santa Cruz & PUMA's Suede 50 Collab Celebrates a Rich Cultural History
Footwear

Santa Cruz & PUMA's Suede 50 Collab Celebrates a Rich Cultural History

The iconic shoe receives a skate-inspired makeover.

PUMA Pixelates Its RS-0 Series in New "Game Restart" Iteration
Footwear 

PUMA Pixelates Its RS-0 Series in New "Game Restart" Iteration

Presented by PUMA
In lime and teal green accents.

Return to the '90s With PUMA's Video Game Influenced RS-0 "Game Error"
Footwear 

Return to the '90s With PUMA's Video Game Influenced RS-0 "Game Error"

Presented by PUMA
Featuring binary and glitchy detailing.

A Closer Look at the PUMA RS-0 "Play" Pack
Footwear 

A Closer Look at the PUMA RS-0 "Play" Pack

Presented by PUMA
Inspired by the retro video games of the ’80s.

XLARGE® and PUMA Drop 50th Anniversary Suede Model
Footwear

XLARGE® and PUMA Drop 50th Anniversary Suede Model

Another birthday edition.

A Closer Look at the PUMA Clyde Court Disrupt
Footwear 

A Closer Look at the PUMA Clyde Court Disrupt

Presented by PUMA
A re-interpretation of its first basketball shoe.

BLENDS Latest Editorial Investigates The Chunky "FORM" of PUMA's Thunder Electric Silhouette
Footwear

BLENDS Latest Editorial Investigates The Chunky "FORM" of PUMA's Thunder Electric Silhouette

An exploration of the chunky sneaker trend.

2014

Rihanna is named PUMA's global brand ambassador for women's training and PUMA Women's Creative Director, overseeing the direction of the womenswear line, working in partnership with PUMA's Internal Product Creation team
Puma signs a five-year kit deal worth £30 million-a-year with Arsenal

2008

Designer and artist Hussein Chalayan becomes Creative Director

2007

Voluntary public take-over by Pinault-Printemps Redoute

2006

The Italian national football team, sponsored by Puma, wins the FIFA World Cup
Releases a show collection in collaboration with Alexander McQueen

2003

Puma signs sprinter Usain Bolt

2001

Acquisition of the Scandinavian Tretorn Group

2000

Production of fireproof footwear in partnership with Porsche and Sparco

1998

Puma begins a collaboration with designer Jil Sander

1994

First profit recorded since the company's IPO in 1986

1993

Jochen Zeitz is appointed Chairman and CEO

1991

Launch of the DISC SYSTEM sports shoe

1989

Launch of the TRINOMIC technology

1986

Puma goes public

1974

Rçudolf Dassler passes away while his sons Armin and Gerd take over the company

1973

Launch of the CLYDE; designed for basketball player Walt "Clyde" Frazier as a wider-fitting version of SUEDE model

1968

Launch of the SUEDE

1958

Introduction of Puma's signature "Formstrip" at the FIFA World Cup in Sweden

1952

Introduction of the SUPER ATOM, the world's first boot with screw in studs

1949

Rudolf Dassler has the idea of football shoes with removable studs; he begins working on their development and production.

1948

ATOM, Puma’s first football shoe, is introduced
Puma Schuhfabrik Rudolf Dassler is founded by Rudolf Dassler (Adolf “Adi” Dassler leaves the company to create adidas)

1924

Gebrüder Dassler Schuhfabrik is founded by Adolf and Rudolf Dassler
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