PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.
Rihanna is named PUMA's global brand ambassador for women's training and PUMA Women's Creative Director, overseeing the direction of the womenswear line, working in partnership with PUMA's Internal Product Creation team
Puma signs a five-year kit deal worth £30 million-a-year with Arsenal
Designer and artist Hussein Chalayan becomes Creative Director
Voluntary public take-over by Pinault-Printemps Redoute
The Italian national football team, sponsored by Puma, wins the FIFA World Cup
Releases a show collection in collaboration with Alexander McQueen
Puma signs sprinter Usain Bolt
Acquisition of the Scandinavian Tretorn Group
Production of fireproof footwear in partnership with Porsche and Sparco
Puma begins a collaboration with designer Jil Sander
First profit recorded since the company's IPO in 1986
Jochen Zeitz is appointed Chairman and CEO
Launch of the DISC SYSTEM sports shoe
Launch of the TRINOMIC technology
Puma goes public
Rçudolf Dassler passes away while his sons Armin and Gerd take over the company
Launch of the CLYDE; designed for basketball player Walt "Clyde" Frazier as a wider-fitting version of SUEDE model
Launch of the SUEDE
Introduction of Puma's signature "Formstrip" at the FIFA World Cup in Sweden
Introduction of the SUPER ATOM, the world's first boot with screw in studs
Rudolf Dassler has the idea of football shoes with removable studs; he begins working on their development and production.
ATOM, Puma’s first football shoe, is introduced
Puma Schuhfabrik Rudolf Dassler is founded by Rudolf Dassler (Adolf “Adi” Dassler leaves the company to create adidas)
Gebrüder Dassler Schuhfabrik is founded by Adolf and Rudolf Dassler
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