PUMA

PUMA

German Sportswear Company
PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.

2014

Rihanna is named PUMA's global brand ambassador for women's training and PUMA Women's Creative Director, overseeing the direction of the womenswear line, working in partnership with PUMA's Internal Product Creation team
Puma signs a five-year kit deal worth £30 million-a-year with Arsenal

2008

Designer and artist Hussein Chalayan becomes Creative Director

2007

Voluntary public take-over by Pinault-Printemps Redoute

2006

The Italian national football team, sponsored by Puma, wins the FIFA World Cup
Releases a show collection in collaboration with Alexander McQueen

2003

Puma signs sprinter Usain Bolt

2001

Acquisition of the Scandinavian Tretorn Group

2000

Production of fireproof footwear in partnership with Porsche and Sparco

1998

Puma begins a collaboration with designer Jil Sander

1994

First profit recorded since the company's IPO in 1986

1993

Jochen Zeitz is appointed Chairman and CEO

1991

Launch of the DISC SYSTEM sports shoe

1989

Launch of the TRINOMIC technology

1986

Puma goes public

1974

Rçudolf Dassler passes away while his sons Armin and Gerd take over the company

1973

Launch of the CLYDE; designed for basketball player Walt "Clyde" Frazier as a wider-fitting version of SUEDE model

1968

Launch of the SUEDE

1958

Introduction of Puma's signature "Formstrip" at the FIFA World Cup in Sweden

1952

Introduction of the SUPER ATOM, the world's first boot with screw in studs

1949

Rudolf Dassler has the idea of football shoes with removable studs; he begins working on their development and production.

1948

ATOM, Puma’s first football shoe, is introduced
Puma Schuhfabrik Rudolf Dassler is founded by Rudolf Dassler (Adolf “Adi” Dassler leaves the company to create adidas)

1924

Gebrüder Dassler Schuhfabrik is founded by Adolf and Rudolf Dassler
PUMA Will Release More Nipsey Hussle Collaborations
Footwear

PUMA Will Release More Nipsey Hussle Collaborations

“We had a lot of things that were coming, and hopefully a lot of things we will still do with his estate.”

PUMA Reveals All-New Cloud-Inspired STORM Sneaker
Footwear

PUMA Reveals All-New Cloud-Inspired STORM Sneaker

Releasing in two bold colorways.

PUMA Gets Eccentric With the RS-X "Fourth Dimension"
Footwear  

PUMA Gets Eccentric With the RS-X "Fourth Dimension"

Presented by PUMA
Boldly pushing space and time.

PUMA Takes Its LQD CELL Technology To New Heights
Footwear  

PUMA Takes Its LQD CELL Technology To New Heights

Presented by PUMA
Combining stability and style.

Diamond Supply & PUMA Reunite for "California Dreaming" Shoes and Apparel
Fashion

Diamond Supply & PUMA Reunite for "California Dreaming" Shoes and Apparel

Animal print, tie-dye and premium suede for summer.

PUMA & Karl Lagerfeld Collaborate on Posthumous Polka Dot Roma Release
Footwear

PUMA & Karl Lagerfeld Collaborate on Posthumous Polka Dot Roma Release

Continuing the late designers legacy.

PUMA Revives the Inhale Sneaker in OG "High Risk Red" Colorway
Footwear

PUMA Revives the Inhale Sneaker in OG "High Risk Red" Colorway

The style first released in 2000.

Puma Announces Record Q1 Profits
Fashion

Puma Announces Record Q1 Profits

Business is booming.

PUMA Wraps its Replicat X With Pirelli's Formula 1 Tire
Footwear

PUMA Wraps its Replicat X With Pirelli's Formula 1 Tire

More colorways are expected to follow.

PUMA Gives the Thunder Nature Two Colorblocked Overhauls for SS19
Footwear

PUMA Gives the Thunder Nature Two Colorblocked Overhauls for SS19

Dropping clean khaki and bold orange-tinged offerings.
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