PUMA

PUMA

PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.

Founded 1924
Industries Sportswear
Headquarter Herzogenaurach, Germany
The Shoe Surgeon Reveals New PUMA Thunder Spectra Redesigns
Footwear

The Shoe Surgeon Reveals New PUMA Thunder Spectra Redesigns

“Galena” and “Garnet.”

DeMarcus Cousins Officially Joins PUMA
Footwear

DeMarcus Cousins Officially Joins PUMA

Waving goodbye to the Nike Swoosh.

Sant Ambroeus & PUMA Connect for a "Friends & Family" Suede Model
Footwear

Sant Ambroeus & PUMA Connect for a "Friends & Family" Suede Model

Commemorating authentic Italian dining.

PUMA & END. Reveal Muted New Thunder Colorway
Footwear

PUMA & END. Reveal Muted New Thunder Colorway

Introducing “Shadow Rise.”

PUMA Unveils "POWER THRU PEACE" Capsule Honoring Tommie Smith
Fashion

PUMA Unveils "POWER THRU PEACE" Capsule Honoring Tommie Smith

Highlighting the 50th anniversary of the Olympian’s protest salute.

PUMA Adds Pink & Purple For New Thunder Spectra Release
Footwear

PUMA Adds Pink & Purple For New Thunder Spectra Release

With a few suede touches.

A Closer Look at the Boldly Colored Yellow, Blue & Orange PUMA Thunder Spectra
Footwear 

A Closer Look at the Boldly Colored Yellow, Blue & Orange PUMA Thunder Spectra

Presented by PUMA
Dropping worldwide October 19.

Alife and PUMA Link up for New York-Themed Clyde Pack
Footwear

Alife and PUMA Link up for New York-Themed Clyde Pack

Two colorways releasing this month.

Karl Lagerfeld & PUMA Unveil Collaborative Apparel Capsule
Fashion

Karl Lagerfeld & PUMA Unveil Collaborative Apparel Capsule

To accompany their co-designed PUMA Suede models.

PUMA Taps Rapper Ghetts to Front Its Latest Campaign for the CELL Endura
Footwear 

PUMA Taps Rapper Ghetts to Front Its Latest Campaign for the CELL Endura

Presented by PUMA
OG chunky sneakers from the archives.
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2014

Rihanna is named PUMA's global brand ambassador for women's training and PUMA Women's Creative Director, overseeing the direction of the womenswear line, working in partnership with PUMA's Internal Product Creation team
Puma signs a five-year kit deal worth £30 million-a-year with Arsenal

2008

Designer and artist Hussein Chalayan becomes Creative Director

2007

Voluntary public take-over by Pinault-Printemps Redoute

2006

The Italian national football team, sponsored by Puma, wins the FIFA World Cup
Releases a show collection in collaboration with Alexander McQueen

2003

Puma signs sprinter Usain Bolt

2001

Acquisition of the Scandinavian Tretorn Group

2000

Production of fireproof footwear in partnership with Porsche and Sparco

1998

Puma begins a collaboration with designer Jil Sander

1994

First profit recorded since the company's IPO in 1986

1993

Jochen Zeitz is appointed Chairman and CEO

1991

Launch of the DISC SYSTEM sports shoe

1989

Launch of the TRINOMIC technology

1986

Puma goes public

1974

Rçudolf Dassler passes away while his sons Armin and Gerd take over the company

1973

Launch of the CLYDE; designed for basketball player Walt "Clyde" Frazier as a wider-fitting version of SUEDE model

1968

Launch of the SUEDE

1958

Introduction of Puma's signature "Formstrip" at the FIFA World Cup in Sweden

1952

Introduction of the SUPER ATOM, the world's first boot with screw in studs

1949

Rudolf Dassler has the idea of football shoes with removable studs; he begins working on their development and production.

1948

ATOM, Puma’s first football shoe, is introduced
Puma Schuhfabrik Rudolf Dassler is founded by Rudolf Dassler (Adolf “Adi” Dassler leaves the company to create adidas)

1924

Gebrüder Dassler Schuhfabrik is founded by Adolf and Rudolf Dassler