PUMA

PUMA

German Sportswear Company
PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.

2014

Rihanna is named PUMA's global brand ambassador for women's training and PUMA Women's Creative Director, overseeing the direction of the womenswear line, working in partnership with PUMA's Internal Product Creation team
Puma signs a five-year kit deal worth £30 million-a-year with Arsenal

2008

Designer and artist Hussein Chalayan becomes Creative Director

2007

Voluntary public take-over by Pinault-Printemps Redoute

2006

The Italian national football team, sponsored by Puma, wins the FIFA World Cup
Releases a show collection in collaboration with Alexander McQueen

2003

Puma signs sprinter Usain Bolt

2001

Acquisition of the Scandinavian Tretorn Group

2000

Production of fireproof footwear in partnership with Porsche and Sparco

1998

Puma begins a collaboration with designer Jil Sander

1994

First profit recorded since the company's IPO in 1986

1993

Jochen Zeitz is appointed Chairman and CEO

1991

Launch of the DISC SYSTEM sports shoe

1989

Launch of the TRINOMIC technology

1986

Puma goes public

1974

Rçudolf Dassler passes away while his sons Armin and Gerd take over the company

1973

Launch of the CLYDE; designed for basketball player Walt "Clyde" Frazier as a wider-fitting version of SUEDE model

1968

Launch of the SUEDE

1958

Introduction of Puma's signature "Formstrip" at the FIFA World Cup in Sweden

1952

Introduction of the SUPER ATOM, the world's first boot with screw in studs

1949

Rudolf Dassler has the idea of football shoes with removable studs; he begins working on their development and production.

1948

ATOM, Puma’s first football shoe, is introduced
Puma Schuhfabrik Rudolf Dassler is founded by Rudolf Dassler (Adolf “Adi” Dassler leaves the company to create adidas)

1924

Gebrüder Dassler Schuhfabrik is founded by Adolf and Rudolf Dassler
PUMA Revives the OG Palace Guard, First Worn by Isiah Thomas
Footwear  

PUMA Revives the OG Palace Guard, First Worn by Isiah Thomas

Presented by PUMA
Inspired by Pistons’ red, blue, and white colorway.

'The Walking Dead' & PUMA Link Up to Celebrate Season 9 Finale
Footwear

'The Walking Dead' & PUMA Link Up to Celebrate Season 9 Finale

Inspired by the Whisperers.

PUMA Taps Overkill for Collaborative "Radiant Venom" Release
Footwear

PUMA Taps Overkill for Collaborative "Radiant Venom" Release

Combining leather, suede and mesh.

Closer Look at the Jannik Davidsen x PUMA's Alteration PN-1 Sneaker
Footwear

Closer Look at the Jannik Davidsen x PUMA's Alteration PN-1 Sneaker

First seen at Han Kjøbenhavn’s FW19 show.

PUMA & Les Benjamins' SS19 Collaboration Blends Turkish Motifs With Iconic Silhouettes
Fashion

PUMA & Les Benjamins' SS19 Collaboration Blends Turkish Motifs With Iconic Silhouettes

East meets West.

All-White Nikes, Futuristic Jordans & New YEEZYs Make Up This Week's Footwear Drops
Footwear  

All-White Nikes, Futuristic Jordans & New YEEZYs Make Up This Week's Footwear Drops

Emotionally Unavailable x Nike Air Force 1, Aleali May x Air Jordan 6 and more join the mix.

PUMA Takes it Back to 2000 with Inhale Reissue
Footwear

PUMA Takes it Back to 2000 with Inhale Reissue

An exclusive look at the important shoe’s comeback.

In-N-Out Suing PUMA Over California Drive-Thru Sneakers
Footwear

In-N-Out Suing PUMA Over California Drive-Thru Sneakers

The shoes released last month.

Puma Channels '90s Style With Palace Guard OG & Uproar Pack
Footwear

Puma Channels '90s Style With Palace Guard OG & Uproar Pack

In honor of Detroit’s basketball scene.

PUMA & Manchester City Announce New Long-Term Partnership
Sports

PUMA & Manchester City Announce New Long-Term Partnership

Replacing Nike in a reported $800 million USD deal.
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