PUMA

PUMA Top 100

German Sportswear Company

Profile

Industries
Founded 1924
Headquarters Herzogenaurach, Germany

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Description

PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.
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Latest Collections

The Mostro Gabbia Leather Joins A$AP Rocky x PUMA Lineup Ahead of Upcoming Drop
Footwear

The Mostro Gabbia Leather Joins A$AP Rocky x PUMA Lineup Ahead of Upcoming Drop

Featuring a premium leather upper, TPU midfoot piece and a removable cage.

PUMA’s AC Milan 2025/26 Home Kit Honors Heritage With Flame-Adorned Stripes
Fashion

PUMA’s AC Milan 2025/26 Home Kit Honors Heritage With Flame-Adorned Stripes

Set to make its on-pitch debut at the team’s season finale against Monza.

A$AP Rocky Returns to the PUMA Inhale and Mostro
Footwear

A$AP Rocky Returns to the PUMA Inhale and Mostro

His new kicks are set to drop next week alongside complementary apparel options.

Streetsnaps: Teoni Hinds
Art 

Streetsnaps: Teoni Hinds

Presented by PUMA
The London-based artist discusses her aesthetic, community workshops and styling the PUMA H-Street sneaker.

An Official Look at Aries x PUMA’s Mostro Craft and Mostro Mid Sneaker Collaboration
Footwear

An Official Look at Aries x PUMA’s Mostro Craft and Mostro Mid Sneaker Collaboration

Crafted with suede and leather uppers.

Disruptive or Uniform: Where Do You Land on the Style Spinner?
Footwear 

Disruptive or Uniform: Where Do You Land on the Style Spinner?

Presented by PUMA
Hypebeast creates versatile looks around the latest PUMA Mostro “Metallic” sneaker.

PUMA's King Indoor Royalty Wins Big
Footwear

PUMA's King Indoor Royalty Wins Big

Arriving in three team-inspired colorways.

Skepta's PUMA Skope Forever Low Returns With "Tech-Luxe" Design
Footwear

Skepta's PUMA Skope Forever Low Returns With "Tech-Luxe" Design

The streamlined silhouette features a premium leather upper, high-vis rope laces, hiking-style sole tooling, and more.

The A-Z's of Active NBA and WNBA Players' Signature Shoes: 2025 Edition
Footwear 

The A-Z's of Active NBA and WNBA Players' Signature Shoes: 2025 Edition

Reviewing the past season’s kicks, from Aaron Gordon to Zion Williamson.

Official Look at the PUMA Fast-R NITRO Elite 3
Footwear

Official Look at the PUMA Fast-R NITRO Elite 3

Featuring a new NITROFOAM™ ELITE compound and breathable ULTRAWEAVE material.

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