PUMA and Hypebeast Hosted “Suede Sessions” in London
PUMA Top 100
German Sportswear Company
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Description
PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.
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Latest Collections
Presented by
PUMA
Led by drummer and composer Yussef Dayes, the event spotlighted the eclectic sounds from the city’s music scene.
A black and archive gold retail shirt and a sky-blue players-only edition roll out across Manchester on a first-come, first-served basis.
Swapping mesh for nylon and nubuck, the Japanese label brings understated sophistication to the 2000s track runner.
Presented by
PUMA
In a new limited-edition collection designed for the Monza Grand Prix.
“With Velum 2, the opportunity was to evolve the upper while maintaining the tooling and visual DNA established by the original,” Salehe Bembury exclusively shared with Hypebeast.
Centered on the idea of “inactive activewear,” the collection unveils a selections of sneakers and apparel.
Releasing alongside collaborative apparel and accessories.
The NBA star point guard’s sixth signature sneaker debuts in a gradient-style purple colorway accented by bright blue Formstrips.
Inspired by vintage French bowling shoes, the updated silhouette drops exclusively in NYC this weekend.
Arriving in a trio of monochomatic black, white, and red colorways, sculpturally embossed with translucent roses.
Dressed in various blue tones and accented with touches of red and holographic elements.
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