PUMA

PUMA

German Sportswear Company
PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.

2014

Rihanna is named PUMA's global brand ambassador for women's training and PUMA Women's Creative Director, overseeing the direction of the womenswear line, working in partnership with PUMA's Internal Product Creation team
Puma signs a five-year kit deal worth £30 million-a-year with Arsenal

2008

Designer and artist Hussein Chalayan becomes Creative Director

2007

Voluntary public take-over by Pinault-Printemps Redoute

2006

The Italian national football team, sponsored by Puma, wins the FIFA World Cup
Releases a show collection in collaboration with Alexander McQueen

2003

Puma signs sprinter Usain Bolt

2001

Acquisition of the Scandinavian Tretorn Group

2000

Production of fireproof footwear in partnership with Porsche and Sparco

1998

Puma begins a collaboration with designer Jil Sander

1994

First profit recorded since the company's IPO in 1986

1993

Jochen Zeitz is appointed Chairman and CEO

1991

Launch of the DISC SYSTEM sports shoe

1989

Launch of the TRINOMIC technology

1986

Puma goes public

1974

Rçudolf Dassler passes away while his sons Armin and Gerd take over the company

1973

Launch of the CLYDE; designed for basketball player Walt "Clyde" Frazier as a wider-fitting version of SUEDE model

1968

Launch of the SUEDE

1958

Introduction of Puma's signature "Formstrip" at the FIFA World Cup in Sweden

1952

Introduction of the SUPER ATOM, the world's first boot with screw in studs

1949

Rudolf Dassler has the idea of football shoes with removable studs; he begins working on their development and production.

1948

ATOM, Puma’s first football shoe, is introduced
Puma Schuhfabrik Rudolf Dassler is founded by Rudolf Dassler (Adolf “Adi” Dassler leaves the company to create adidas)

1924

Gebrüder Dassler Schuhfabrik is founded by Adolf and Rudolf Dassler
PUMA Gets Adventurous With New '80s-Inspired Rider Silhouettes
Footwear 

PUMA Gets Adventurous With New '80s-Inspired Rider Silhouettes

Presented by PUMA
Ready to ride.

Central Saint Martins Students Team With PUMA for "Day Zero" Collection
Footwear

Central Saint Martins Students Team With PUMA for "Day Zero" Collection

RS-X³s, Future Riders and Ralph Sampson Lows inspired by the threat of water shortages in the modern-day world.

PUMA Partners With First Mile to Create Sustainable Sportswear Collection
Footwear

PUMA Partners With First Mile to Create Sustainable Sportswear Collection

Delivering performance footwear and clothes made from recycled polyester yarns.

Coronavirus to Reportedly Smother adidas, PUMA Revenues
Footwear

Coronavirus to Reportedly Smother adidas, PUMA Revenues

Each company has warned of strained Chinese business.

Fashion Geek and PUMA Drop Colorful Basketball-Inspired Collection
Footwear

Fashion Geek and PUMA Drop Colorful Basketball-Inspired Collection

Striking neon tones abound on basketball-inspired footwear and apparel.

BMW and PUMA Craft Track-Ready RS-X3
Footwear

BMW and PUMA Craft Track-Ready RS-X3

Inspired by BMW’s high-performance M Series line.

J.Cole and PUMA Announce Partnership With Short Film
Footwear

J.Cole and PUMA Announce Partnership With Short Film

Conceptualized and co-directed by Cole himself.

PUMA Hoops Expands Offerings With New Sky Silhouette
Footwear

PUMA Hoops Expands Offerings With New Sky Silhouette

Introduced with a lookbook starring Kyle Kuzma.

PUMA and Helly Hansen Reunite for Second Collection
Fashion

PUMA and Helly Hansen Reunite for Second Collection

Combining track and sailing-inspired details with bold colorblocking.

Shoe Surgeon & PUMA Craft Real-Life Version of Sonic the Hedgehog's Shoes
Footwear

Shoe Surgeon & PUMA Craft Real-Life Version of Sonic the Hedgehog's Shoes

Top-tier fan service.

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