PUMA

PUMA

German Sportswear Company
PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.

2014

Rihanna is named PUMA's global brand ambassador for women's training and PUMA Women's Creative Director, overseeing the direction of the womenswear line, working in partnership with PUMA's Internal Product Creation team
Puma signs a five-year kit deal worth £30 million-a-year with Arsenal

2008

Designer and artist Hussein Chalayan becomes Creative Director

2007

Voluntary public take-over by Pinault-Printemps Redoute

2006

The Italian national football team, sponsored by Puma, wins the FIFA World Cup
Releases a show collection in collaboration with Alexander McQueen

2003

Puma signs sprinter Usain Bolt

2001

Acquisition of the Scandinavian Tretorn Group

2000

Production of fireproof footwear in partnership with Porsche and Sparco

1998

Puma begins a collaboration with designer Jil Sander

1994

First profit recorded since the company's IPO in 1986

1993

Jochen Zeitz is appointed Chairman and CEO

1991

Launch of the DISC SYSTEM sports shoe

1989

Launch of the TRINOMIC technology

1986

Puma goes public

1974

Rçudolf Dassler passes away while his sons Armin and Gerd take over the company

1973

Launch of the CLYDE; designed for basketball player Walt "Clyde" Frazier as a wider-fitting version of SUEDE model

1968

Launch of the SUEDE

1958

Introduction of Puma's signature "Formstrip" at the FIFA World Cup in Sweden

1952

Introduction of the SUPER ATOM, the world's first boot with screw in studs

1949

Rudolf Dassler has the idea of football shoes with removable studs; he begins working on their development and production.

1948

ATOM, Puma’s first football shoe, is introduced
Puma Schuhfabrik Rudolf Dassler is founded by Rudolf Dassler (Adolf “Adi” Dassler leaves the company to create adidas)

1924

Gebrüder Dassler Schuhfabrik is founded by Adolf and Rudolf Dassler
A Closer Look at the SANKUANZ x PUMA SS19 Collaborative Sneakers
Footwear

A Closer Look at the SANKUANZ x PUMA SS19 Collaborative Sneakers

PUMA classics with a Sankuanz twist.

PUMA Celebrates the RS-X With New "Trophies" Collection
Footwear

PUMA Celebrates the RS-X With New "Trophies" Collection

2018 was good to PUMA.

Flying Hawk Studio Gives the PUMA Suede a Makeover Inspired by Traditional Japanese Art
Footwear

Flying Hawk Studio Gives the PUMA Suede a Makeover Inspired by Traditional Japanese Art

Hand-painted accents.

Blends Gives the PUMA CELL Endura a Splash of Silver Paint
Footwear

Blends Gives the PUMA CELL Endura a Splash of Silver Paint

A head-turning take on the chunky runner.

Mike Cherman & PUMA Connect for Capsule Inspired by the California Lifestyle
Footwear

Mike Cherman & PUMA Connect for Capsule Inspired by the California Lifestyle

A new joint-project with assistance from the Chinatown Market-founder.

Here's How the PUMA Clyde Court "Peace on Earth" Helps the Fight Against Gun Violence
Footwear

Here's How the PUMA Clyde Court "Peace on Earth" Helps the Fight Against Gun Violence

Proceeds going toward the Trayvon Martin Foundation.

PUMA Is Reissuing Its Iconic RS-Computer Trainer
Footwear

PUMA Is Reissuing Its Iconic RS-Computer Trainer

Way ahead of its time.

PUMA Adopts a Scientific Approach to Launch Retro PUMA Cell Venom Sneaker
Footwear  

PUMA Adopts a Scientific Approach to Launch Retro PUMA Cell Venom Sneaker

Presented by PUMA
Let the experiments begin.

Childish Major Talks About the Importance of Having a Clique and Community in Music
Footwear  

Childish Major Talks About the Importance of Having a Clique and Community in Music

Presented by PUMA
Coming together with his crew to sport the PUMA CELL Venom.

PUMA's Suede Classic Gets Decked out With Swarovski Crystals
Footwear

PUMA's Suede Classic Gets Decked out With Swarovski Crystals

Sparkly stripes.
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