PUMA

PUMA

PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.

Founded 1924
Industries Sportswear
Headquarter Herzogenaurach, Germany
Website puma.com
MCM & PUMA Link up to Celebrate the Suede's 50-Year Anniversary
Footwear

MCM & PUMA Link up to Celebrate the Suede's 50-Year Anniversary

History intertwined with luxury.
14,184 Hypes 12 Comments

PUMA's Thunder Spectra Gets an All-Black Makeover
Footwear

PUMA's Thunder Spectra Gets an All-Black Makeover

For the dads who don’t want to be loud.
8,387 Hypes 14 Comments

BLENDS and Rhuigi Villasenor Launch the PUMA Thunder Spectra
Footwear 

BLENDS and Rhuigi Villasenor Launch the PUMA Thunder Spectra

With an installation at BLENDS in Los Angeles.
7,895 Hypes 14 Comments

PUMA's Thunder Spectra Hits Shelves Next Week
Footwear

PUMA's Thunder Spectra Hits Shelves Next Week

Paying homage to its past collaborations and silhouettes.
29,785 Hypes 22 Comments

The PUMA Suede Sees a Traditional Ukiyo-E Custom
Footwear

The PUMA Suede Sees a Traditional Ukiyo-E Custom

Tranquil.
6,286 Hypes 0 Comments

PUMA Shares Two New Colorways of Its Thunder Electric Model
Footwear

PUMA Shares Two New Colorways of Its Thunder Electric Model

Where does this dad shoe rank among the pack?
11,920 Hypes 15 Comments


The SEGA x PUMA RS-0 Sneaker Was Unveiled at PUMA’s Running System Global Launch
Footwear

The SEGA x PUMA RS-0 Sneaker Was Unveiled at PUMA’s Running System Global Launch

A full look at the ‘Sonic the Hedgehog’ sneaker.
20,682 Hypes 9 Comments

How PUMA Is Bringing Its Past to the Present With the RS Series
Footwear 

How PUMA Is Bringing Its Past to the Present With the RS Series

Described in an interview with Heiko Desens, Sportstyle Footwear Creative Director.
5,734 Hypes 5 Comments

PUMA Revives '90s Dad Shoe, the Prevail OG
Footwear

PUMA Revives '90s Dad Shoe, the Prevail OG

Chunky runners are here to stay.
10,738 Hypes 16 Comments

PUMA to Reenter the Basketball Market
Footwear

PUMA to Reenter the Basketball Market

A direct challenge to adidas and Nike.
4,017 Hypes 5 Comments

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2014

Rihanna is named PUMA's global brand ambassador for women's training and PUMA Women's Creative Director, overseeing the direction of the womenswear line, working in partnership with PUMA's Internal Product Creation team
Puma signs a five-year kit deal worth £30 million-a-year with Arsenal

2008

Designer and artist Hussein Chalayan becomes Creative Director

2007

Voluntary public take-over by Pinault-Printemps Redoute

2006

The Italian national football team, sponsored by Puma, wins the FIFA World Cup
Releases a show collection in collaboration with Alexander McQueen

2003

Puma signs sprinter Usain Bolt

2001

Acquisition of the Scandinavian Tretorn Group

2000

Production of fireproof footwear in partnership with Porsche and Sparco

1998

Puma begins a collaboration with designer Jil Sander

1994

First profit recorded since the company's IPO in 1986

1993

Jochen Zeitz is appointed Chairman and CEO

1991

Launch of the DISC SYSTEM sports shoe

1989

Launch of the TRINOMIC technology

1986

Puma goes public

1974

Rçudolf Dassler passes away while his sons Armin and Gerd take over the company

1973

Launch of the CLYDE; designed for basketball player Walt "Clyde" Frazier as a wider-fitting version of SUEDE model

1968

Launch of the SUEDE

1958

Introduction of Puma's signature "Formstrip" at the FIFA World Cup in Sweden

1952

Introduction of the SUPER ATOM, the world's first boot with screw in studs

1949

Rudolf Dassler has the idea of football shoes with removable studs; he begins working on their development and production.

1948

ATOM, Puma’s first football shoe, is introduced
Puma Schuhfabrik Rudolf Dassler is founded by Rudolf Dassler (Adolf “Adi” Dassler leaves the company to create adidas)

1924

Gebrüder Dassler Schuhfabrik is founded by Adolf and Rudolf Dassler