PROJECT PUMA PLUS. Explores “Functional Beauty” for FW26
PUMA combines performance-led construction with relaxed silhouettes and a muted, nature-inspired palette for its latest urban wardrobe.
Summary
PROJECT PUMA PLUS. returns for FW26 with a focus on “functional beauty.”
Natural textures and muted tones inform relaxed, understated sportswear.
The collection launches October 16 through PUMA Japan and select retailers.
PUMA has unveiled the Fall/Winter 2026 installment of PROJECT PUMA PLUS., continuing the capsule line it introduced for SS26. Built around the concept of “wearing functional beauty,” the project places PUMA’s sports-performance expertise within a contemporary wardrobe designed to move seamlessly between activity and everyday urban life. For FW26, that approach evolves through an emphasis on lightness, durability and breathability, balanced against more refined, understated styling.
The collection takes cues from the textures and muted tones of natural materials including washi paper, canvas, wood, shoji paper and blocks, translating their warmth and depth into a subdued palette and a mix of curved and linear forms. The resulting pieces favor relaxed proportions, layered silhouettes and restrained PUMA branding, reinforcing the meeting point between technical function and everyday design.
Designed to seamlessly blur the lines between high-performance sportswear and modern street style, the collection delivers a versatile assortment of structured outerwear, layered tops, and relaxed trousers. The new PROJECT PUMA PLUS. collection is scheduled to officially launch on October 16, 2026. It will be available through PUMA Japan’s webstore, as well as select physical retail locations.
