Wrangler and ROA Reimagine Denim Workwear for FW26
The American denim icon and Italian outdoor label reunite for a three-piece capsule that blends workwear heritage with functional design.
Summary
Wrangler and ROA reunite for their second collaboration, blending American denim heritage with Italian technical design.
The FW26 capsule features denim cargos, hooded jackets and caps in two washes.
Inspired by a Swedish lumberjack's training routines, the collection launches today.
Wrangler and ROA are returning for a second collaboration for Fall/Winter 2026, continuing their exploration of the intersection between American denim heritage and Italian technical design. Building on their debut collection, the latest release revisits Wrangler’s workwear roots through ROA’s outdoor-oriented perspective, presenting a concise lineup designed around utility, durability and everyday versatility.
The three-piece capsule comprises the Wrangler x ROA Denim Cargo, Denim Hooded Jacket and Denim 6 Panel Cap, each offered in two washes: Owl Dark and Owl Light. Together, the pieces establish a cohesive denim wardrobe that draws on traditional workwear while reflecting ROA’s functional design sensibilities, with the contrasting washes offering different interpretations of the same utilitarian aesthetic.
The collection’s accompanying narrative takes inspiration from Edvin, a 26-year-old forestry teacher from Orsa, a small town in northern Sweden, as he prepares for a professional lumberjack championship. Rather than focusing on the competition itself, the story turns its attention to the discipline and routines that precede it, from training in the woods and maintaining equipment to sharpening axes, traveling and recovering between sessions.
Through this perspective, the collaboration places the everyday realities of physical work and preparation at the center of its visual identity, reinforcing the relationship between purposeful clothing and the environments in which it is worn. The second Wrangler x ROA collection launches on October 13, 2026, and will be available online through ROA’s official website and Wrangler.com.
