Drake Teases Nike Collab Dated for December 2020

An official Instagram account has also been set up for the engagement.

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Drake and Nike could be releasing their highly-anticipated collaboration before the end of 2020.

The OVO head took to social media to further hint at the collab, sharing a teaser that spotlights the same logo Drizzy used in the “Laugh Now Cry Later” music video and the Nike ad he previously shared on his Instagram stories. A Nike logo and the date “12.18.2020” closes out the short visual, implying that something big will happen that Friday. An official Instagram account that bears the date has also been set up, offering a first look at what we can expect from the collaboration.

Nike and the Canadian artist recently dropped a selection of merch as part of the lead-up to his upcoming album Certified Lover Boy, which is set to release January 2021.

In related news, RMR reworked Drake’s “Laugh Now Cry Later” for the sentimental new cut “That Was Therapeutic.”

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Sophie Caraan
Sophie Caraan Managing Editor

Sophie Caraan is the Managing Editor at Hypebeast, where she sets the editorial direction, standards, and output strategy for the HQ team. With a decade of editorial experience, she brings both a storyteller's instinct and a strategist's eye — spotlighting the figures and movements that shape the culture across a multitude of lanes. Her tenure is marked by high-impact conversations with the likes of RZA, Mads Mikkelsen, CORTIS, Erling Haaland, Kasing Lung, NIGO, and more.

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