October's Very Own
October’s Very Own (OVO) is a record label founded by rapper Drake, producer Noah “40” Shebib, and Oliver El-Khatib, in 2012. The label consists of recording artists such as Drake, PartyNextDoor, Majid Jordan, and IloveMakonnen along with producers 40, Boi-1da, T-Minus, and Mike Zombie. The label has also produced its own line of clothing which include items such as t-shirts, sweaters, winter jackets, and accessories which are sold through the label’s online store.
Founded
2012
Website
octobersveryown.com
Transformable winter jackets modeled by Santan Dave.
“Back on OVO sound radio today with a little post Scorpion mix for my people.”
2015
OVO inspires an alternative Toronto Raptors (NBA) jersey for official on-court usage
April - OVO Jordan X drops
New direction - OVO begins to drop seasonal collections
2014
December - Collaboration with Canada Goose
December - OVO brick-and-mortar flagship store opens in downtown Toronto
Partnership with Parisian boutique Colette
2013
New OVO merchandise drops alongside album “Nothing Was the Same”
2012
October - OVO webshop opening
2011
December - OVO and Roots collaborate on “Away From Home” tour jackets, which sold at a retail price of $500
October - Drake releases the video to “Headlines”, heavily featuring OVO clothing
July - Drake and company release merchandise and gear for the second OVO Fest
2010
OVO x Canada Goose Chilliwack parka drops
2008
April - OVO blog launched as an online platform for El-Khatib and other OVO associates
Everything You Need to Know About Hypefest
Korean Boy Band BTS Receives the Bad Lip Reading Treatment
Ariana Grande Shares Touching Statement About Mac Miller
Colin Kaepernick's "I'm With Kap" Jerseys Sell out Within Hours
