October’s Very Own

October's Very Own

Record Label Founded by Drake
October’s Very Own (OVO) is a record label founded by rapper Drake, producer Noah “40” Shebib, and Oliver El-Khatib, in 2012. The label consists of recording artists such as Drake, PartyNextDoor, Majid Jordan, and IloveMakonnen along with producers 40, Boi-1da, T-Minus, and Mike Zombie. The label has also produced its own line of clothing which include items such as t-shirts, sweaters, winter jackets, and accessories which are sold through the label’s online store.

2015

OVO inspires an alternative Toronto Raptors (NBA) jersey for official on-court usage
April - OVO Jordan X drops
New direction - OVO begins to drop seasonal collections

2014

December - Collaboration with Canada Goose
December - OVO brick-and-mortar flagship store opens in downtown Toronto
Partnership with Parisian boutique Colette

2013

New OVO merchandise drops alongside album “Nothing Was the Same”

2012

October - OVO webshop opening

2011

December - OVO and Roots collaborate on “Away From Home” tour jackets, which sold at a retail price of $500
October - Drake releases the video to “Headlines”, heavily featuring OVO clothing
July - Drake and company release merchandise and gear for the second OVO Fest

2010

OVO x Canada Goose Chilliwack parka drops

2008

April - OVO blog launched as an online platform for El-Khatib and other OVO associates
Drake Shows off His $1M USD Fit in 'How Much Is Your Outfit?'
Fashion

Drake Shows off His $1M USD Fit in 'How Much Is Your Outfit?'

The most expensive on the series by far.

The Toronto Raptors Renames Practice Facility the "OVO Athletic Centre"
Sports

The Toronto Raptors Renames Practice Facility the "OVO Athletic Centre"

Drake continues to play a role in the team’s development.

OVO Revels Collaborative BE@RBRICK by MEDICOM TOY
Design

OVO Revels Collaborative BE@RBRICK by MEDICOM TOY

The famed BE@RBRICK figure joins the October Firm.

Travis Scott & DJ Khaled Show Off Unreleased OVO x Air Jordan 4 "Paint Splatter"
Footwear

Travis Scott & DJ Khaled Show Off Unreleased OVO x Air Jordan 4 "Paint Splatter"

Teasing a potential release for the model’s 30th anniversary?

Drake Signs Popcaan To OVO Sound
Music

Drake Signs Popcaan To OVO Sound

Announced during his surprise appearance in Jamaica.

Here's Where to Buy the Takashi Murakami x OVO Collection
Fashion

Here's Where to Buy the Takashi Murakami x OVO Collection

Releasing this week.

OVO Unveils Understated Timberland Collab for Fall/Winter 2018
Footwear

OVO Unveils Understated Timberland Collab for Fall/Winter 2018

Focusing on the classic 6 inch and the world hiker country boot.

Drake Creates Instagram Page for Exclusive 'Scorpion' Merch
Fashion

Drake Creates Instagram Page for Exclusive 'Scorpion' Merch

Keep in the know.

Drake Is Bringing His 'Scorpion' Pop-Up Shop to New York This Weekend
Fashion

Drake Is Bringing His 'Scorpion' Pop-Up Shop to New York This Weekend

More exclusive merch.

Drake Gifted Custom OVO-Themed Monopoly Set
Music

Drake Gifted Custom OVO-Themed Monopoly Set

Including Drake money.
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