October’s Very Own

October's Very Own

October’s Very Own (OVO) is a record label founded by rapper Drake, producer Noah “40” Shebib, and Oliver El-Khatib, in 2012. The label consists of recording artists such as Drake, PartyNextDoor, Majid Jordan, and IloveMakonnen along with producers 40, Boi-1da, T-Minus, and Mike Zombie. The label has also produced its own line of clothing which include items such as t-shirts, sweaters, winter jackets, and accessories which are sold through the label’s online store.

Founded 2012
OVO Teams up With Mighty Crown in New Collaborative Lookbook
Fashion

OVO Teams up With Mighty Crown in New Collaborative Lookbook

East meets West.
5,127 Hypes 5 Comments

Takashi Murakami Teases Possible OVO & Drake Collaboration
Arts

Takashi Murakami Teases Possible OVO & Drake Collaboration

Flower Owl.
7,296 Hypes 16 Comments

Drake Shares Preview Of "Drake Night" Merch
Fashion

Drake Shares Preview Of "Drake Night" Merch

A tribute to Toronto’s many sports franchises.
8,340 Hypes 13 Comments


This Week's Footwear Drops Add to the All-Star Weekend Festivities
Footwear 

This Week's Footwear Drops Add to the All-Star Weekend Festivities

Exclusives, retros and new models galore.
15,476 Hypes 2 Comments

OVO x Air Jordan 8 to Release via Nike SNKRS Draw
Footwear

OVO x Air Jordan 8 to Release via Nike SNKRS Draw

Another option to win the anticipated pair.
5,899 Hypes 1 Comments

OVO Announces Air Jordan 8 Raffles
Footwear

OVO Announces Air Jordan 8 Raffles

Find out how to enter now.
15,171 Hypes 3 Comments


OVO Reveals Collaborative Apparel to Join Air Jordan 8s
Fashion

OVO Reveals Collaborative Apparel to Join Air Jordan 8s

Which colorway are you leaning toward?
8,483 Hypes 3 Comments

OVO Officially Announces Release Date for Air Jordan 8 Collaboration
Footwear

OVO Officially Announces Release Date for Air Jordan 8 Collaboration

Get your wallets ready.
8,337 Hypes 6 Comments

Drake's OVO x Air Jordan 8 "Calipari" Surfaces for $40,000 USD
Footwear

Drake's OVO x Air Jordan 8 "Calipari" Surfaces for $40,000 USD

Would you break the bank for Drake?
5,543 Hypes 10 Comments

Drake and the Toronto Raptors Expand Deal With "Welcome Toronto"
Sports

Drake and the Toronto Raptors Expand Deal With "Welcome Toronto"

More OVO gold.
6,482 Hypes 7 Comments

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2015

OVO inspires an alternative Toronto Raptors (NBA) jersey for official on-court usage
April - OVO Jordan X drops
New direction - OVO begins to drop seasonal collections

2014

December - Collaboration with Canada Goose
December - OVO brick-and-mortar flagship store opens in downtown Toronto
Partnership with Parisian boutique Colette

2013

New OVO merchandise drops alongside album “Nothing Was the Same”

2012

October - OVO webshop opening

2011

December - OVO and Roots collaborate on “Away From Home” tour jackets, which sold at a retail price of $500
October - Drake releases the video to “Headlines”, heavily featuring OVO clothing
July - Drake and company release merchandise and gear for the second OVO Fest

2010

OVO x Canada Goose Chilliwack parka drops

2008

April - OVO blog launched as an online platform for El-Khatib and other OVO associates