October's Very Own

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Description

October’s Very Own (OVO) is a record label founded by rapper Drake, producer Noah “40” Shebib, and Oliver El-Khatib, in 2012. The label consists of recording artists such as Drake, PartyNextDoor, Majid Jordan, and IloveMakonnen along with producers 40, Boi-1da, T-Minus, and Mike Zombie. The label has also produced its own line of clothing which include items such as t-shirts, sweaters, winter jackets, and accessories which are sold through the label’s online store.

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Latest Collections

OVO and the Toronto Raptors Unveil New Pre-Game Apparel Collection

OVO and the Toronto Raptors Unveil New Pre-Game Apparel Collection

Drake’s golden owl adorns a new jersey and cozy sweatsuit just in time for the new NBA season.

By Elliot Santiago/Dec 14, 2020

Dec 14, 2020

24,416 Hypes

Dsquared2's Second Collaboration With OVO Has Finally Dropped

Dsquared2's Second Collaboration With OVO Has Finally Dropped

Presented by Dsquared2

Peep the official images from the collection here.

Presented by Dsquared2 /Sep 10, 2020

Sep 10, 2020

12,840 Hypes

An OVO x BAPE Collab Appears in Japanese Magazine

An OVO x BAPE Collab Appears in Japanese Magazine

The Owl meets the Ape.

By Ambrose Leung/Aug 28, 2020

Aug 28, 2020

52,937 Hypes

Dsquared² Announces Second Collaboration With OVO

Dsquared² Announces Second Collaboration With OVO

The Canadian label taps Drake’s label once again.

By Nicolaus Li/Aug 13, 2020

Aug 13, 2020

7,386 Hypes

PARTYNEXTDOOR Embraced Vulnerability and Made His Biggest Record Yet

PARTYNEXTDOOR Embraced Vulnerability and Made His Biggest Record Yet

The reclusive artist on how lonely midnight drives sparked ‘PARTYMOBILE.’

By Patrick Johnson/Mar 27, 2020

Mar 27, 2020

56,073 Hypes

OVO Recruits Clarks for Neon-Hued Wallabee Lo Collaboration

OVO Recruits Clarks for Neon-Hued Wallabee Lo Collaboration

Bold green and orange colorways are accompanied by versatile black.

By Jake Silbert/Feb 24, 2020

Feb 24, 2020

34,784 Hypes

Takashi Murakami & OVO Announce "Surplus" Collection

Takashi Murakami & OVO Announce "Surplus" Collection

The “Flower Owl” returns.

By Ambrose Leung/Dec 19, 2019

Dec 19, 2019

40,310 Hypes

OVO Unveils the Toronto Raptors' City Edition Uniform

OVO Unveils the Toronto Raptors' City Edition Uniform

The jersey will make its on-court debut this Wednesday.

By Mallory Chin/Nov 25, 2019

Nov 25, 2019

26,163 Hypes

OVO & Canada Goose Launch High Visibility FW19 Collection

OVO & Canada Goose Launch High Visibility FW19 Collection

Dressed in black or “Sunset Orange.”

By Jack Stanley/Oct 30, 2019

Oct 30, 2019

18,666 Hypes

Take a Look Inside Drake's OVO Tokyo Flagship Store

Take a Look Inside Drake's OVO Tokyo Flagship Store

Opening drops include a Toronto Raptors jersey and a PORTER capsule collection.

By Sophie Caraan/Oct 14, 2019

Oct 14, 2019

21,033 Hypes

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