October's Very Own

October’s Very Own (OVO) is a record label founded by rapper Drake, producer Noah “40” Shebib, and Oliver El-Khatib, in 2012. The label consists of recording artists such as Drake, PartyNextDoor, Majid Jordan, and IloveMakonnen along with producers 40, Boi-1da, T-Minus, and Mike Zombie. The label has also produced its own line of clothing which include items such as t-shirts, sweaters, winter jackets, and accessories which are sold through the label’s online store.

Drake's OVO Reconnects With PORTER for a Range of Functional Travel Bags
Fashion

Drake's OVO Reconnects With PORTER for a Range of Functional Travel Bags

Featuring six iconic styles in OVO Camo and an OVO monogram pattern.

Drake's OVO Puts a Luxe Suede Spin on Suicoke's Zavo Sandals and M2AB Mid Boot
Footwear

Drake's OVO Puts a Luxe Suede Spin on Suicoke's Zavo Sandals and M2AB Mid Boot

Releasing in limited quantities later this month.

OVO and the Toronto Raptors Unveil New Pre-Game Apparel Collection
Fashion

OVO and the Toronto Raptors Unveil New Pre-Game Apparel Collection

Drake’s golden owl adorns a new jersey and cozy sweatsuit just in time for the new NBA season.

Dsquared2's Second Collaboration With OVO Has Finally Dropped
Fashion 

Dsquared2's Second Collaboration With OVO Has Finally Dropped

Presented by Dsquared2
Peep the official images from the collection here.

An OVO x BAPE Collab Appears in Japanese Magazine
Fashion

An OVO x BAPE Collab Appears in Japanese Magazine

The Owl meets the Ape.


Dsquared² Announces Second Collaboration With OVO
Fashion

Dsquared² Announces Second Collaboration With OVO

The Canadian label taps Drake’s label once again.

PARTYNEXTDOOR Embraced Vulnerability and Made His Biggest Record Yet
Music 

PARTYNEXTDOOR Embraced Vulnerability and Made His Biggest Record Yet

The reclusive artist on how lonely midnight drives sparked ‘PARTYMOBILE.’

OVO Recruits Clarks for Neon-Hued Wallabee Lo Collaboration
Footwear

OVO Recruits Clarks for Neon-Hued Wallabee Lo Collaboration

Bold green and orange colorways are accompanied by versatile black.

Takashi Murakami & OVO Announce "Surplus" Collection
Fashion

Takashi Murakami & OVO Announce "Surplus" Collection

The “Flower Owl” returns.

OVO Unveils the Toronto Raptors' City Edition Uniform
Sports

OVO Unveils the Toronto Raptors' City Edition Uniform

The jersey will make its on-court debut this Wednesday.

Load More
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.