October's Very Own

October’s Very Own (OVO) is a record label founded by rapper Drake, producer Noah “40” Shebib, and Oliver El-Khatib, in 2012. The label consists of recording artists such as Drake, PartyNextDoor, Majid Jordan, and IloveMakonnen along with producers 40, Boi-1da, T-Minus, and Mike Zombie. The label has also produced its own line of clothing which include items such as t-shirts, sweaters, winter jackets, and accessories which are sold through the label’s online store.

Take a Look Inside Drake's OVO Tokyo Flagship Store
Fashion

Take a Look Inside Drake's OVO Tokyo Flagship Store

Opening drops include a Toronto Raptors jersey and a PORTER capsule collection.

Drake Unveils OVO Fest 2019 Lineup
Music

Drake Unveils OVO Fest 2019 Lineup

Featuring B2K, Ying Yang Twins, Chingy and more.

Raptors Gift Drake a Custom Diamond-Encrusted OVO Jacket Worth $550,000 USD
Sports

Raptors Gift Drake a Custom Diamond-Encrusted OVO Jacket Worth $550,000 USD

A little something for the team ambassador.

Over-Sized Branding Takes the Spotlight in OVO's Dsquared2 Collaboration
Fashion

Over-Sized Branding Takes the Spotlight in OVO's Dsquared2 Collaboration

And doubled-up owls.

OVO & Dsquared2 Tease Upcoming Collaboration
Fashion

OVO & Dsquared2 Tease Upcoming Collaboration

The two Canadian brands are cooking up something big.

Drake Shows off His $1M USD Fit in 'How Much Is Your Outfit?'
Fashion

Drake Shows off His $1M USD Fit in 'How Much Is Your Outfit?'

The most expensive on the series by far.

The Toronto Raptors Renames Practice Facility the "OVO Athletic Centre"
Sports

The Toronto Raptors Renames Practice Facility the "OVO Athletic Centre"

Drake continues to play a role in the team’s development.

OVO Revels Collaborative BE@RBRICK by MEDICOM TOY
Design

OVO Revels Collaborative BE@RBRICK by MEDICOM TOY

The famed BE@RBRICK figure joins the October Firm.

Travis Scott & DJ Khaled Show Off Unreleased OVO x Air Jordan 4 "Paint Splatter"
Footwear

Travis Scott & DJ Khaled Show Off Unreleased OVO x Air Jordan 4 "Paint Splatter"

Teasing a potential release for the model’s 30th anniversary?

Drake Signs Popcaan To OVO Sound
Music

Drake Signs Popcaan To OVO Sound

Announced during his surprise appearance in Jamaica.

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