October's Very Own

October’s Very Own (OVO) is a record label founded by rapper Drake, producer Noah “40” Shebib, and Oliver El-Khatib, in 2012. The label consists of recording artists such as Drake, PartyNextDoor, Majid Jordan, and IloveMakonnen along with producers 40, Boi-1da, T-Minus, and Mike Zombie. The label has also produced its own line of clothing which include items such as t-shirts, sweaters, winter jackets, and accessories which are sold through the label’s online store.

PARTYNEXTDOOR Embraced Vulnerability and Made His Biggest Record Yet
Music 

PARTYNEXTDOOR Embraced Vulnerability and Made His Biggest Record Yet

The reclusive artist on how lonely midnight drives sparked ‘PARTYMOBILE.’

OVO Recruits Clarks for Neon-Hued Wallabee Lo Collaboration
Footwear

OVO Recruits Clarks for Neon-Hued Wallabee Lo Collaboration

Bold green and orange colorways are accompanied by versatile black.

Takashi Murakami & OVO Announce "Surplus" Collection
Fashion

Takashi Murakami & OVO Announce "Surplus" Collection

The “Flower Owl” returns.

OVO Unveils the Toronto Raptors' City Edition Uniform
Sports

OVO Unveils the Toronto Raptors' City Edition Uniform

The jersey will make its on-court debut this Wednesday.

OVO & Canada Goose Launch High Visibility FW19 Collection
Fashion

OVO & Canada Goose Launch High Visibility FW19 Collection

Dressed in black or “Sunset Orange.”

Take a Look Inside Drake's OVO Tokyo Flagship Store
Fashion

Take a Look Inside Drake's OVO Tokyo Flagship Store

Opening drops include a Toronto Raptors jersey and a PORTER capsule collection.

Drake Unveils OVO Fest 2019 Lineup
Music

Drake Unveils OVO Fest 2019 Lineup

Featuring B2K, Ying Yang Twins, Chingy and more.

Raptors Gift Drake a Custom Diamond-Encrusted OVO Jacket Worth $550,000 USD
Sports

Raptors Gift Drake a Custom Diamond-Encrusted OVO Jacket Worth $550,000 USD

A little something for the team ambassador.

Over-Sized Branding Takes the Spotlight in OVO's Dsquared2 Collaboration
Fashion

Over-Sized Branding Takes the Spotlight in OVO's Dsquared2 Collaboration

And doubled-up owls.

OVO & Dsquared2 Tease Upcoming Collaboration
Fashion

OVO & Dsquared2 Tease Upcoming Collaboration

The two Canadian brands are cooking up something big.

Load more
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.