OVO Hits the Links and Whim Tries New York Design Week
Rounding up our favorite golf culture crossovers right now.
The crossover report continues this week with a slate of drops, collaborations and creativity making the game simultaneously more credible in niche design circles and pop culture discourse. While Drake‘s October’s Very Own made a surprising appearance at a Toronto golf course, up-and-coming golf label Whim once again staked its claim at a major design week. Fair Harbor and FootJoy connected for a drop that feels like summer on the Cape, and Rory McIlroy appeared alongside Meryl Streep, Anne Hathaway and Stanley Tucci in The Devil Wears Prada 2.
Rory McIlroy enters the world of fashion
Getty Images
Rory McIlroy’s cameo in The Devil Wears Prada 2 feels like a fitting moment for a player whose influence now extends well beyond the course. Fashion and golf have grown increasingly intertwined, and his appearance reflects how athletes are becoming part of broader cultural narratives. It is a small role, but one that signals how visible golf has become outside the sport itself.
OVO lands in a golf pro shop
Tpc Toronto
OVO linked with TPC Toronto at Osprey Valley on a small capsule now available through the club’s pro shop. What feels notable is not the collaboration itself, but where it is being sold. Bringing OVO into the club’s pro shop suggests it is starting to function more like a curated retail space, where merchandise carries the same cultural relevance as any other apparel drop.
Whim Golf gets creative for New York Design Week
Whim Golf
Whim continues to build its reputation as the golf brand that shows up where others don’t. Last month it was in Milan, and this time in NYC for New York Design Week. The through line between the two projects is a level of creativity that elevates golf from a sport to an outlet for self expression. In this instance, Rimowa luggage is converted into a tiny mobile putting station, hence the name Whimowa.
Fair Harbor and FootJoy connect lean into coastal energy
Fair Harbor X Footjoy
Fair Harbor built its identity around swimwear and coastal living, making its move into golf feel surprisingly natural. Partnering with FootJoy, the collection suggests that golf increasingly shares the same space as travel, leisure and everyday dressing, which gives brands from outside the sport a new context to extend their point of view.
