The Swedish imprint Acne Studios has opened a new flagship store in Norrmalmstorg, Stockholm. Taking residence in a former bank that’s infamously known thanks to it being the scene of the hostage situation that subsequently coined the term “Stockholm Syndrome,” after the hostage’s felt positively towards their capturer, the store offers plenty of historical nuances alongside Acne Studios’ minimalistic aesthetic.
Speaking on the new store, Acne Studios’ creative director Jonny Johansson said:
“It’s a temple. For me the idea of a temple is a place that belongs to no one but is owned by everyone. It’s part of our history but also the future. This is how I see our monumental flagship store in Stockholm.”
Inside you’ll find a marble structure that dominates the space, designed by Arquitectura-G. The walls are painted in the same color as the marble, while new marble columns were constructed to frame areas such as the changing rooms. The British furniture designer Max Lamb was enlisted to create five oversized marble tables, as well as cantilevered shelves of fine marble that float from the walls.
In celebration of its new store, Acne Studios has developed a limited-edition capsule collection that pays homage to the bank’s heritage and Stockholm Syndrome. Pieces collage together newspaper prints of the 1973 bank robbery and hostage-taking situation, which comprise T-shirts, hats, tote bags, scarves, wallets, and cardholders.
Take a look inside Acne Studios’ new Norrmalmstorg flagship above, and peep the collection above also. For those who can’t get to Norrmalmstorg, the Stockholm Syndrome collection is also available on Acne Studios’ website and at a select number of its stores worldwide.
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