Acne Studios Takes Residence In the Former "Stockholm Syndrome" Bank

The Norrmalmstorg store serves an essay in marble, while a capsule collection nods to the store’s history.

By
Fashion
7,526 Hypes 3 Comments

The Swedish imprint Acne Studios has opened a new flagship store in Norrmalmstorg, Stockholm. Taking residence in a former bank that’s infamously known thanks to it being the scene of the hostage situation that subsequently coined the term “Stockholm Syndrome,” after the hostage’s felt positively towards their capturer, the store offers plenty of historical nuances alongside Acne Studios’ minimalistic aesthetic.

Speaking on the new store, Acne Studios’ creative director Jonny Johansson said:

“It’s a temple. For me the idea of a temple is a place that belongs to no one but is owned by everyone. It’s part of our history but also the future. This is how I see our monumental flagship store in Stockholm.”

Inside you’ll find a marble structure that dominates the space, designed by Arquitectura-G. The walls are painted in the same color as the marble, while new marble columns were constructed to frame areas such as the changing rooms. The British furniture designer Max Lamb was enlisted to create five oversized marble tables, as well as cantilevered shelves of fine marble that float from the walls.

In celebration of its new store, Acne Studios has developed a limited-edition capsule collection that pays homage to the bank’s heritage and Stockholm Syndrome. Pieces collage together newspaper prints of the 1973 bank robbery and hostage-taking situation, which comprise T-shirts, hats, tote bags, scarves, wallets, and cardholders.

Take a look inside Acne Studios’ new Norrmalmstorg flagship above, and peep the collection above also. For those who can’t get to Norrmalmstorg, the Stockholm Syndrome collection is also available on Acne Studios’ website and at a select number of its stores worldwide.

In case you missed it, Dries Van Noten has opened a new store in Los Angeles — and there’s a lot more to it.

Read Full Article

What to Read Next

Nike Dunk Low Disrupt Goes Bold With "University Red" Makeover
Footwear

Nike Dunk Low Disrupt Goes Bold With "University Red" Makeover

Dropping later this month.

adidas Consortium FYW Secant Looks To Archived Trail Sneakers and EQT Heritage
Footwear

adidas Consortium FYW Secant Looks To Archived Trail Sneakers and EQT Heritage

Dropping in “Hyper Pop/Dash Gray” and “Semi Frozen Yellow/Clear Onix/Light Blue.”

GMC Hummer Will Use Epic Games' Unreal Engine To Power Infotainment System
Automotive

GMC Hummer Will Use Epic Games' Unreal Engine To Power Infotainment System

The same engine that’s used for ‘Fornite’ and ‘Rocket League.’


AJ Tracey Announces 'Secure the Bag 2' Tracklist
Music

AJ Tracey Announces 'Secure the Bag 2' Tracklist

All you have to do to get it is text him.

Maison Mihara Yasuhiro Reconstructs Iconic Fila Pieces in "Brand New Classics" Capsule
Fashion

Maison Mihara Yasuhiro Reconstructs Iconic Fila Pieces in "Brand New Classics" Capsule

While also delivering a new sneaker.

NTWRK Celebrates Second Anniversary With Virtual Shopping Event
Fashion 

NTWRK Celebrates Second Anniversary With Virtual Shopping Event

Presented by NTWRK
Kicking off with four special drops.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.