Mere hours after premiering its seasonal campaign imagery, we now have an official behind-the-scenes peek at Louis Vuitton’s Spring/Summer 2020 collection. The five-and-a-half-minute-long video follows men’s artistic director Virgil Abloh as he develops the intricate looks that informed the luxury house’s forthcoming offering.
Inspired by the “freedom of being a child,” Abloh and his team layer a variety of dynamic garments atop models, highlighting a suit held together by velcro straps that allows for a slew of customizable looks. “For this show, it’s experimental and poetic”" Abloh explains, surrounded by various hardworking designers. Floral accessories, seen in detail during HYPEBEAST’s SS20 showroom visit, accompany a variety of richly-embroidered layering pieces, bags and even some wild organic headpieces.
“It’s a collection of wildflowers … in a pasture,” details Abloh. The range is particularly “inspired by the different colors and the different view of individual flowers … an array of colors and different species.” Though the clip doesn’t detail the new SS20 footwear options, it does follow the Off-White™ founder as he strolls through the venue hosting the runway presentation, past the enormous LV bouncy castle to take a final look at the styling on the models before they hit the runway.
Watch Louis Vuitton’s behind-the-scenes look in full above, and then check out our in-depth look at Louis Vuitton’s footwear atelier.