Behind-the-Scenes at Louis Vuitton's SS20 Runway Presentation

Up close with Virgil Abloh’s lavish floral designs and the creative himself.

By
Fashion
15,141 Hypes 0 Comments

Mere hours after premiering its seasonal campaign imagery, we now have an official behind-the-scenes peek at Louis Vuitton’s Spring/Summer 2020 collection. The five-and-a-half-minute-long video follows men’s artistic director Virgil Abloh as he develops the intricate looks that informed the luxury house’s forthcoming offering.

Inspired by the “freedom of being a child,” Abloh and his team layer a variety of dynamic garments atop models, highlighting a suit held together by velcro straps that allows for a slew of customizable looks. “For this show, it’s experimental and poetic”" Abloh explains, surrounded by various hardworking designers. Floral accessories, seen in detail during HYPEBEAST’s SS20 showroom visit, accompany a variety of richly-embroidered layering pieces, bags and even some wild organic headpieces.

“It’s a collection of wildflowers … in a pasture,” details Abloh. The range is particularly “inspired by the different colors and the different view of individual flowers … an array of colors and different species.” Though the clip doesn’t detail the new SS20 footwear options, it does follow the Off-White™ founder as he strolls through the venue hosting the runway presentation, past the enormous LV bouncy castle to take a final look at the styling on the models before they hit the runway.

Watch Louis Vuitton’s behind-the-scenes look in full above, and then check out our in-depth look at Louis Vuitton’s footwear atelier.

Read Full Article

What to Read Next

Balenciaga Launches New Leather-Free Sneaker
Footwear

Balenciaga Launches New Leather-Free Sneaker

Introducing the Zen shoe.

First ‘Harry Potter’ Store Set to Open in NYC
Entertainment

First ‘Harry Potter’ Store Set to Open in NYC

The largest retail space dedicated to the franchise.

Selena Gomez Releases Third Studio Album 'Rare' Featuring Kid Cudi and 6LACK
Music

Selena Gomez Releases Third Studio Album 'Rare' Featuring Kid Cudi and 6LACK

Selena delivers her first project in five years along with a new title track video.


Martin Laforêt to Hold First-Ever Solo Exhibition in London
Arts

Martin Laforêt to Hold First-Ever Solo Exhibition in London

Featuring ten limited-edition objects in concrete, oak & bronze.

Supreme Responds to "Copyrighted" Camouflage Pattern Lawsuit
Fashion

Supreme Responds to "Copyrighted" Camouflage Pattern Lawsuit

Supreme’s parent company asserts that the pattern is covered by Fair Use.

Nike Air Force 1 Nods To Classic ACG Stylings
Footwear

Nike Air Force 1 Nods To Classic ACG Stylings

One of the Swoosh’s most esteemed silhouettes nods to its beloved outdoor subdivision.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We noticed you are using an ad-blocker

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.