Pitti Uomo 97 Brought out the Biggest, Boldest, Brightest Branded Outerwear This Season

Alongside footwear from Raf Simons for Calvin Klein, Maison Margiela & Prada.

Fashion 
13.3K 11 Comments

Pitti Uomo 97 has just finished, delivering Fall/Winter 2020 presentations from the likes of Stefano Pilati’s Random Identities, Jil Sander and Telfar.

In attendance at the standout shows in Florence this season was a bevy of industry insiders, ranging from Pitti peacocks decked in the brightest of colors to streetwear aficionados.

Staple pieces worn by show-goers at Pitti Uomo 97 include a selection of Virgil Abloh-designed Louis Vuitton pieces — namely his miniature monogrammed trunk side bags — as well as chunky footwear from Prada, heeled boots produced by Raf Simons during his time at Calvin Klein 205W39NYC, fashion week stable Maison Margiela Tabi Boots, and even hyped pairs such as G-Dragons’s PEACEMINUSONE x Nike Air Force 1.

Aside from footwear and accessories, the impeccably street-styled donned their boldly-branded Burberry coats, explored vibrant colors and animal print patterns, and championed their love for leather, satin and many more key seasonal trends. Take a look at HYPEBEAST’s street shots in the gallery above.

For those inspired by Pitti Uomo’s looks, here’s how you can reference the runway in your daily fit.

Read Full Article

What to Read Next

Lil Baby Has "Sum 2 Prove" With His Latest 'My Turn' Track
Music

Lil Baby Has "Sum 2 Prove" With His Latest 'My Turn' Track

The third single from the Atlanta superstar’s upcoming sophomore studio album.

Saad Qureshi's Surreal Landscapes Explore Differing Perspectives of 'Paradise'
Art

Saad Qureshi's Surreal Landscapes Explore Differing Perspectives of 'Paradise'

From traditional temples to modernist homes.

7 FW20 Runway Trends To Buy Before They Hit Stores
Fashion 

7 FW20 Runway Trends To Buy Before They Hit Stores

Skirts, sheers, heels and pearls for men? Here’s how.

Meister Drops Four New Ambassador X Timepieces in Multiple Colorways
Fashion 

Meister Drops Four New Ambassador X Timepieces in Multiple Colorways

Presented by Meister
The streamlined design is powered by a Japanese 6-hand chronograph movement.

Helly Hansen and PUMA Head Back to the Great Outdoors With Second Collection
Footwear

Helly Hansen and PUMA Head Back to the Great Outdoors With Second Collection

Fresh collaborative takes on the LQD CELL, RS-X³ Mid, Ralph Sampson and Future Rider.


J Balvin Shares First New Music of 2020 With the "MORADO"  Visual
Music

J Balvin Shares First New Music of 2020 With the "MORADO" Visual

A continuation of the Reggaeton superstar’s ‘Seeing Music In Colors’ series.

Crush: A Consolation Through Music
Music 

Crush: A Consolation Through Music

The South Korean musician is the star of HYPEBEAST Korea’s second digital cover.

New Balance to Drop 860 V2 in Retro "Frozen Forest/Black Multi" & "Silver/Black" Colorways
Footwear

New Balance to Drop 860 V2 in Retro "Frozen Forest/Black Multi" & "Silver/Black" Colorways

The ultimate dad shoe gets another makeover.

HBO's 'McMillions' Docuseries Explores the McDonald’s Monopoly Game Scam
Entertainment

HBO's 'McMillions' Docuseries Explores the McDonald’s Monopoly Game Scam

A scandal that lasted over a decade.

Virgil Abloh Heads to Morocco to Celebrate Louis Vuitton SS20 Collection
Fashion

Virgil Abloh Heads to Morocco to Celebrate Louis Vuitton SS20 Collection

With a campaign shot by Viviane Sassen.

More ▾