Pitti Uomo 97 Brought out the Biggest, Boldest, Brightest Branded Outerwear This Season

Alongside footwear from Raf Simons for Calvin Klein, Maison Margiela & Prada.

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Pitti Uomo 97 has just finished, delivering Fall/Winter 2020 presentations from the likes of Stefano Pilati’s Random Identities, Jil Sander and Telfar.

In attendance at the standout shows in Florence this season was a bevy of industry insiders, ranging from Pitti peacocks decked in the brightest of colors to streetwear aficionados.

Staple pieces worn by show-goers at Pitti Uomo 97 include a selection of Virgil Abloh-designed Louis Vuitton pieces — namely his miniature monogrammed trunk side bags — as well as chunky footwear from Prada, heeled boots produced by Raf Simons during his time at Calvin Klein 205W39NYC, fashion week stable Maison Margiela Tabi Boots, and even hyped pairs such as G-Dragons’s PEACEMINUSONE x Nike Air Force 1.

Aside from footwear and accessories, the impeccably street-styled donned their boldly-branded Burberry coats, explored vibrant colors and animal print patterns, and championed their love for leather, satin and many more key seasonal trends. Take a look at HYPEBEAST’s street shots in the gallery above.

For those inspired by Pitti Uomo’s looks, here’s how you can reference the runway in your daily fit.

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