British luxury menswear house dunhill has officially announced its participation as the Guest Designer for the 111th edition of Pitti Uomo. The brand will unveil its new Fall/Winter 2027 collection in Florence, Italy, on January 14, 2027.

Helmed by Creative Director Simon Holloway, the new season draws inspiration from the deep-rooted cultural ties between Britain and Florence—most notably the 18th-century “Grand Tour” tradition of British aristocrats and artists traveling through Italy. By merging English tailoring with Italian craftsmanship, the collection continues dunhill’s exploration of classic menswear, modern silhouettes, and luxurious fabrics.

Since its founding in 1893, dunhill has remained anchored in the art of British tailoring, offering a comprehensive wardrobe that spans formalwear, outerwear, leather goods, and casual pieces. Under Holloway’s direction, the brand continues to mine its extensive archives, reimagining heritage menswear through contemporary proportions and refined materials.

The invitation to present at Pitti Uomo 111 marks a defining moment for dunhill as it brings its distinct British aesthetic to Florence, further elevating the dialogue between traditional English tailoring and masterful Italian craftsmanship.