Virgil Abloh Heads to Morocco to Celebrate Louis Vuitton SS20 Collection
With a campaign shot by Viviane Sassen.
Virgil Abloh has spotlight the
Flowers represented a key theme of the collection — which made its debut during Paris Fashion Week in June 2019 — with this motif celebrated throughout the campaign. This motif is described as a “naturally occurring metaphor for multiplicity” and is pictured alongside the models and talent, all of whom were scouted locally in Morocco.
Other motifs in the campaign nod to the theme of boyhood, which has been ongoing reference in Abloh’s Louis Vuitton collections. This idea is marked through ideas including kite-flying, flower-picking and summers at the beach. These memories of childhood are described as “universally relatable,” with Louis Vuitton going on to explain that they “serve to bind us together in all our diversity across counties, countries, and continents.”
In related news, take a look inside Louis Vuitton’s footwear atelier.