Virgil Abloh Heads to Morocco to Celebrate Louis Vuitton SS20 Collection

With a campaign shot by Viviane Sassen.

By
Fashion
15,019 Hypes 4 Comments

Virgil Abloh has spotlight the Louis Vuitton Spring/Summer 2020 collection in a new set of campaign imagery titled “Footprints,” and themed around “Man’s positive impact on the planet.” The campaign was shot in Tangier and Chefchaouen in Morocco by photographer Viviane Sassen, with four subsequent sets of imagery set to focus on other continents around the world.

Flowers represented a key theme of the collection — which made its debut during Paris Fashion Week in June 2019 — with this motif celebrated throughout the campaign. This motif is described as a “naturally occurring metaphor for multiplicity” and is pictured alongside the models and talent, all of whom were scouted locally in Morocco.

Other motifs in the campaign nod to the theme of boyhood, which has been ongoing reference in Abloh’s Louis Vuitton collections. This idea is marked through ideas including kite-flying, flower-picking and summers at the beach. These memories of childhood are described as “universally relatable,” with Louis Vuitton going on to explain that they “serve to bind us together in all our diversity across counties, countries, and continents.”

In related news, take a look inside Louis Vuitton’s footwear atelier.

Read Full Article

What to Read Next

Toyota Unveils World Rally Championship-Developed GR Yaris Packing 257 BHP & 4WD
Automotive

Toyota Unveils World Rally Championship-Developed GR Yaris Packing 257 BHP & 4WD

The marque’s racing legacy is relived in this special-edition hot hatch.

'Jojo's Bizarre Adventure' Manga Artist Designs Tokyo 2020 Olympic Poster
Arts

'Jojo's Bizarre Adventure' Manga Artist Designs Tokyo 2020 Olympic Poster

Along with Naoki Urasaki, Takigawa Takikawa, Takuya Sato, Nobuo Otake, and more.

Ben Gorham & Peak Performance Partner for Multi-Functional SS20 Collection
Fashion

Ben Gorham & Peak Performance Partner for Multi-Functional SS20 Collection

Dubbed “Possessions of My Soul.”


adidas Adds Snakeskin Prints, Neon Hues & 3M in ZX 8000 "Lethal Nights Pack"
Footwear

adidas Adds Snakeskin Prints, Neon Hues & 3M in ZX 8000 "Lethal Nights Pack"

Releasing in February 2020.

Get Spring-Ready With Gucci's Floral Monogram Slides
Footwear

Get Spring-Ready With Gucci's Floral Monogram Slides

For the warmer months ahead.

NOVITEC's Aggressively-Styled McLaren 720S N-LARGO Spider Is a 794 BHP Rocket
Automotive

NOVITEC's Aggressively-Styled McLaren 720S N-LARGO Spider Is a 794 BHP Rocket

Complete with a full carbon fiber aerodynamic body kit.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.