KOTA The Friend Raps in the Desert in "SEDONA" Video

The visual was shot and directed by the Brooklyn MC himself.

By
Music
1,048 Hypes 0 Comments

Brooklyn’s own KOTA The Friend drops the video for “SEDONA,” a song off his critically acclaimed album FOTO. In the video, which is shot and directed by KOTA himself, the budding MC is in the desert rapping while hanging with his friends. For the visual, KOTA actually shot the video in Sedona, Ariz. on a whim.

“When I decided to go shoot the video in Sedona it was a last minute decision,” he explained to HYPEBEAST. “I felt like I was at a stand still mentally and spiritually. So I figured it was the perfect time to cleanse my energy. I called up my best friend since elementary school and flew us out to Arizona. I propped up the camera, used my friend as a stand in to set up the frames and pressed record.”

FOTO is one of the most impressive albums of the year, boasting 25 million+ streams on his debut album that’s only been out one month. Names such as Noname, SZA, RZA, Micheal B Jordan, Chronnix, JID, Reason and others have shared their support of the album. KOTA will be embarking on his world tour for FOTO starting Aug 1 and was recently announced as a performer at Day N Vegas on Sunday when Kendrick Lamar headlines

Read Full Article
Image Credit
Geoff Levy

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1129 Users Online

What to Read Next

The 10 Best Trailers From San Diego Comic-Con 2019
Entertainment

The 10 Best Trailers From San Diego Comic-Con 2019

With new titles from HBO, Netflix and more for the big and small screen.

Inside Homme Plissé Issey Miyake's New Aoyama Flagship Store
Design

Inside Homme Plissé Issey Miyake's New Aoyama Flagship Store

The Tokyo outpost has its own pleating and press machines.

GOAT Sneaker App Officially Launches in China
Footwear

GOAT Sneaker App Officially Launches in China

With a localized version, as well as a WeChat Mini Program.


Public School's Max Osborne Reveals Streetwear-Inspired eSports Capsule In Exclusive Interview
Fashion 

Public School's Max Osborne Reveals Streetwear-Inspired eSports Capsule In Exclusive Interview

In collaboration with Andbox, the organization behind Overwatch’s New York Excelsior team.

NEEDLES SS20 Delivers Colorful Suits and Paint-Splattered Workwear
Fashion

NEEDLES SS20 Delivers Colorful Suits and Paint-Splattered Workwear

More ’70s-indebted looks from the Japanese imprint.

PSG's AJ6 Faces off Against ManU's UltraBOOST in This Week's Best Footwear Drops
Footwear 

PSG's AJ6 Faces off Against ManU's UltraBOOST in This Week's Best Footwear Drops

Alongside collaborations from Parra x Nike SB, nanamica x Dr. Martens, Engineered Garments x New Balance, and more.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.