ASOS and adidas Originals Blend Past and Future with Launch of Ozweego World

Diving into Web 1.0.

Presented by ASOS
Footwear 
9,329 Hypes 6 Comments

Mimicking the retro-meets-future style of the Ozweego sneaker, fashion retailer ASOS and adidas Originals present the pair’s latest creative collaboration: ‘Ozweego World.’ The campaign, starring emerging UK rapper One Acen and rising pop star Mae Muller, channels a web 1.0 aesthetic, complete with giant CGI structures, floating digital windows and winding, artificial wires.

The concept has been unveiled to celebrate the release of the latest batch of adidas Originals Ozweego colorways currently available on ASOS. Have a scroll through the gallery above to see the full campaign and get to grips with the creative direction. Also be sure to head over to ASOS now to see the full range of sneakers on sale now.

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